Which markets can Moving Walls support?

Moving Walls supports OOH and DOOH campaign planning across markets in the Americas, Europe, Asia-Pacific, India, the Middle East and Africa. Available inventory and formats vary by market and media-owner participation.

Can we plan campaigns across Chicago and other cities?

Campaigns can be planned across multiple cities and markets, subject to inventory availability, campaign requirements and participating media owners.

Can campaigns be activated programmatically?

Programmatic activation is available where suitable screens are connected to supported supply platforms. Direct media buying can also be considered for campaigns requiring specific placements.

How does Moving Walls support campaign measurement?

MW Measure supports the review of campaign delivery, reach, frequency and location performance. Brand Lift Studies can also be used to assess changes in brand outcomes, depending on the campaign brief and measurement requirements.

DOOH Advertising in Chicago

Chicago is a major business centre, home to leading companies across food and beverage, consumer goods, financial services, insurance, healthcare, manufacturing and logistics. With 30 Fortune 500 headquarters and a regional economy valued at $886 billion, the city provides a strong base for brands with national and international ambitions. Moving Walls brings together audience intelligence, media planning, campaign activation and measurement capabilities to help Chicago-based brands and agencies evaluate OOH and DOOH opportunities in their home market and across other regions.

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Why Chicago Brands Look Beyond Their Home Market

Many Chicago-based businesses serve audiences beyond the Midwest. As brands expand into other US cities or international markets, their media requirements become more complex. Each market has its own media owners, available formats, audience characteristics and campaign requirements.

DOOH gives advertisers another way to establish a physical presence in these markets. Audience and location insights can help inform media selection, while campaign delivery information supports evaluation across different locations.

Moving Walls supports this process by connecting campaign planning, activation and measurement across markets, subject to available inventory and campaign requirements.

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How DOOH Can Support Business Growth

Reinforce Existing Marketing Activity

Use pDOOH alongside digital and social campaigns to extend advertising exposure into physical environments where audiences commute, travel and shop. This helps brands reach audiences beyond online channels and creates opportunities for incremental reach that digital-only campaigns may not deliver.

Reach Relevant Business Audiences

Consider airport, transit and commercial district environments when planning campaigns for professionals and business travellers.

Support Market Expansion

Introduce a brand, service or product in new cities through relevant outdoor advertising environments.

Evaluate Campaign Activity Across Locations

Review delivery and audience insights across Chicago and other campaign markets to inform future media decisions.

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OOH and DOOH Media Environments

Digital Billboards

Large-format digital displays in urban and roadside environments can support brand awareness, product launches and scheduled creative messaging.

Airport Media

Advertising opportunities across airport terminals and passenger areas can help brands reach domestic and international travellers.

Transit Advertising

Rail, station and bus formats provide opportunities to reach audiences during daily commutes and other journeys.

Retail and Place-Based Screens

Displays in shopping centres, stores, office buildings and other venues can support campaigns in consumer-facing and commercial environments.

Specific formats and placements depend on location, participating media owners and campaign requirements.

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Plan a DOOH Campaign Across Chicago

Chicago offers a range of commercial, retail, transport and entertainment environments for advertisers to consider.

338MCTA rides in 2025

56.8MVisitors in 2025

84.9MPassengers at O’Hare International Airport (2025)

These figures provide context for evaluating potential campaign environments. The right media mix will depend on the audience, campaign objective, location and available inventory.

Shape Your Chicago Campaign Around Its Objectives

Connect with Commuters

Consider CTA rail and bus networks, Metra stations and major commuter routes when planning campaigns around daily travel patterns.

Reach Business Audiences

Evaluate the Loop, River North and Fulton Market for campaigns aimed at professionals, financial services audiences and business decision-makers.

Engage Retail Audiences

Consider Michigan Avenue, neighbourhood retail districts and suburban shopping centres for campaigns supporting retail activity and consumer brands.

Reach Travellers

Explore airport media opportunities at O’Hare and Midway for campaigns targeting business and leisure travellers.

Plan Around Major Events

Consider campaign timing around sporting events, concerts, conventions and seasonal activity, subject to relevant media availability.

Use Campaign Insights to Inform Expansion

Evaluate campaign delivery and audience insights from Chicago before planning activity in other US or international markets.

Available screens, formats and buying options depend on the campaign brief, dates and participating media owners.

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Why Moving Walls?

Audience Intelligence

Use audience and location insights to inform media planning and evaluate relevant advertising environments.

Connected Campaign Workflow

Coordinate campaign planning, activation and measurement across different markets through Moving Walls’ connected capabilities.

Direct and Programmatic Activation

Evaluate direct media buying and programmatic activation options, depending on available inventory and supported integrations.

Campaign Measurement

Use MW Measure to review campaign delivery, reach, frequency and location performance. Brand Lift Studies can provide additional insight into changes in brand outcomes where required.

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Planning Your Next DOOH Market?

Whether you are planning a campaign in Chicago, expanding into another US city or evaluating international markets, Moving Walls brings together campaign planning, activation and measurement capabilities to support your OOH strategy.

Frequently Asked Questions

DOOH provides opportunities to establish a physical advertising presence in new markets. Audience intelligence, location insights and campaign delivery information can help advertisers plan activity and evaluate campaign execution.

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