AHA Connects Expats with Hit Reality Show Across 100+ U.S. Retail Hubs

How AHA drove real buzz with data-powered DOOH in U.S. retail hubs:

• 552,000+ impressions across 100+ retail locations
• Real-time optimization based on foot traffic data
• Boosted brand awareness for “Unstoppable Season 4” among South Indian expats
• Targeted delivery during peak hours for maximum impact

Scaling Cultural Relevance Through Location-based DOOH in the U.S

To drive tune-ins for its hit reality show Unstoppable Season 4, AHA needed to reach South Indian expatriates in the U.S.—a niche audience spread across dense urban clusters. In partnership with Moving Walls, AHA executed a 12-day, data-powered DOOH campaign targeting high-traffic South Asian supermarkets in California, Texas, New York, and New Jersey. By using real-time footfall data and geo-targeted delivery, AHA delivered over 550,000 impressions and significantly boosted brand awareness where their audience lives and shops.

About AHA

Image source: https://blog.aha.video/ 

AHA is a popular video-on-demand platform known for Telugu and South Indian content. It serves a large and growing audience both in South India and abroad, offering original shows as well as dubbed content in multiple regional languages. This campaign marked their strategic move into programmatic DOOH to reach South Indian expats within all retail hubs, with the goal to increase future tune-ins and engagement for “Unstoppable Season 4.”

Key Challenges

• Identifying and reaching a niche South Indian expat audience across multiple U.S. cities
• Limited visibility into high-footfall South Asian retail zones
• Lack of dynamic content delivery tied to audience density or location-specific engagement triggers

Solution

Image: AHA x Moving Walls DOOH campaign in the US

To reach South Indian expats across major US cities, AHA needed a smarter way to connect within the places their audience actually frequents. Partnering with Moving Walls, they leveraged programmatic DOOH to deliver their message directly inside familiar supermarkets and retail locations to ensure visibility at the right places and times.

1. Audience Insights & Segmentation

• Analyzed location intelligence and mobile footfall data to pinpoint neighborhoods with dense South Indian expat populations
• Identified key grocery chains and stores frequented by this audience
• Mapped peak visit hours to optimize campaign timing

2. Automated Programmatic Activation

• Activated the campaign across 100+ supermarket and retail screens in California, Texas, New York, and New Jersey
• Used geo-fenced targeting to focus on South Asian neighborhoods with high foot traffic
• Enabled real-time screen selection based on audience density and store traffic

3. Dynamic Creative Delivery

• Creatives featured visuals and messaging centered around Unstoppable Season 4 to drive immediate recognition
• Rotated creatives during high-traffic hours to maximize reach
• Tailored content delivery to fit screen types and suit each retail environment.

4. Real-time Monitoring & Optimization

• Campaign tracked through a live dashboard monitoring impressions and play counts
• Optimized placements in real-time, adjusting based on performance metrics and store visitor trends.
• Insights collected during the campaign were used to fine-tune location strategy mid-campaign for better impact.

Image: AHA x Moving Walls DOOH campaign in the US

Outcome

Over the 12-day campaign window, AHA successfully:

• Reached over 552,853 impressions across retail screens
• Activated the campaign in 100+ supermarkets across key cities in the U.S. with a strong South Indian presence
• Delivered content during peak store hours for better visibility and engagement
• Boosted engagement with culturally relevant content in everyday environments

Conclusion

This campaign proved that programmatic DOOH can be a powerful tool for regional brands looking to expand globally. By combining automated media buying with location-specific insights, AHA was able to engage with an audience in familiar environments like grocery stores, where people visit frequently as part of their regular routines.

Through smart planning and dynamic delivery, the campaign turned physical retail spaces into a high-impact storytelling channel, bringing regional content closer to global viewers.

Key Learnings for OTT and Regional Brands

• Leverage automation for speed and scale: Programmatic DOOH lets you move fast across multiple cities with minimal manual effort
• Track and learn in real time: Use live campaign data to optimize delivery and inform future media planning
• Cultural relevance: Tailored messaging in familiar settings drives connection and recall.
• Monitor in real time: Having live dashboards enables quick adjustments and keeps campaigns on target.
• Audience’s routines: Footfall and location data help identify where communities live and shop.

Want to replicate AHA’s success across multiple cities or audiences? Discover how programmatic DOOH can connect your brand with high-intent communities, where they live, shop, and engage. Contact us and design your next high-impact DOOH strategy.