Bus Interchange Advertising in Singapore

Reach the Heartlands Where Commuters Wait and Transfer

Looking for bus shelter advertising in Singapore that proves its impact?

Moving Walls helps brands reach Singapore's heartland commuters through digital screens inside bus interchanges, where passengers queue, wait and switch between bus and MRT. That dwell time is longer than at a roadside bus stop billboard. Every campaign is bought programmatically and reported by screen.

Interchanges sit at the centre of each housing estate, usually beside the MRT station and a neighbourhood mall.

Moving Walls' interchange network spans 24 interchanges and 55 screens, delivering 14M+ monthly impressions, from Woodlands and Yishun to Tampines, Bedok and Jurong East.

Through a single platform, advertisers can weight a campaign towards particular towns, schedule by commute hours and measure delivery by interchange.

Back to Singapore
Portrait digital advertising screen beside the fare gates at a Singapore bus interchange
Interchanges
24Interchanges
Screens
55Screens
Monthly impressions
14M+Monthly impressions

Why Advertise at Bus Interchanges?

01

Long dwell, repeat exposure

Commuters wait and transfer at the same interchange every day, so screens are seen for longer and more often.

02

Heartland reach

Interchanges serve the residential towns, reaching families and local workers close to home.

03

A natural pair for MRT

Stations deliver reach; interchanges add frequency against specific catchments.

04

Measurable campaign performance

All 24 interchanges are bought programmatically, with delivery reported by screen.

Premium Billboard Locations at Bus Interchanges

Premium advertising locations with maximum exposure

Portrait LED DOOH screen in the concourse of Woodlands bus interchange, Singapore

Woodlands Interchange

Woodlands, North

Portrait LED, 2160 × 3840 px

Monthly reach
310,500
Monthly impressions
943,920
Portrait LED DOOH screen at Tampines bus interchange, Singapore

Tampines Interchange

Tampines, East

Portrait LED, 2160 × 3840 px

Monthly reach
160,085
Monthly impressions
601,920
Portrait LED DOOH screen beside the fare gates at Toa Payoh bus interchange, Singapore

Toa Payoh Interchange

Toa Payoh, Central

Portrait LED, 2160 × 3840 px

Monthly reach
138,531
Monthly impressions
547,200

Figures are for a single screen at each interchange.

Bus Interchange Advertising Locations Across Singapore

  • Sembawang
  • Woodlands
  • Woodlands Temporary
  • Yishun

Different Types of Bus Interchange Advertising Formats

  • Interchange digital screens
  • Interchange spectaculars, including the Bedok video wall and Yishun screen

Why Choose Moving Walls?

Reaching the heartlands shouldn't mean booking each town separately.

Moving Walls brings Singapore's interchange screens onto one platform, so brands can plan them alongside MRT stations in one campaign.

With Moving Walls, you can:

  • Access 55 screens across 24 interchanges
  • Target by region or town
  • Buy programmatically and adjust mid-flight
  • Reach commuters, families and local workers
  • Measure delivery by interchange with transparent reporting

Go Beyond Campaign Measurement with MW Science

MW Science connects audience, location, behavioural and consumer signals to help brands understand how OOH influences brand perception, consumer behaviour and the customer journey. In Singapore, campaigns above a set value include a brand lift study on our own consumer panel.

Explore MW Science

Understand your audience

  • Brand Lift Studies
  • Brand Health Tracking
  • Brand Perception & Awareness
  • Usage & Attitude Research

Understand the customer journey

  • Consumer Purchase Journey Research
  • In-Home Placement Tests
  • Mystery Shopper Audits

Test before you scale

  • Concept, Product & Package Testing

Trusted Globally by Marketers

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Frequently Asked Questions

Pricing depends on the interchange, format and campaign length. Talk to our team for a plan and rates based on your audience and dates.

Plan Your Bus Interchange Campaign in Singapore

Whether you need one town or every interchange on the island, Moving Walls helps you pick the right inventory and shows you what it delivered.