Retail & Mall Advertising in Singapore

Big Canvases in Singapore's Busiest Retail Districts

Looking for a digital billboard in Singapore that proves its impact?

Moving Walls helps brands reach shoppers and tourists through large-format LED spectaculars on Orchard Road and in Bugis and Chinatown. Every campaign is bought programmatically and reported by screen.

Orchard Road is Singapore's primary retail corridor, and Bugis and Chinatown add high-traffic markets and street shopping.

Moving Walls' retail network spans 6 sites and 15 screens, delivering 4.3M+ monthly impressions, led by Orchard Gateway, Orchard Hotel, Bugis Street and Chinatown Point.

Through a single platform, advertisers can book a single landmark screen for a launch day, schedule by shopping hours and measure delivery by screen.

Back to Singapore
Large-format LED digital billboards on the façade of Chinatown Point mall in Singapore
Sites
6Sites
Screens
15Screens
Monthly impressions
4.3M+Monthly impressions

Why Advertise on Singapore's Retail Billboards?

01

Close to the purchase

These screens sit where people are already shopping, in Orchard, Bugis and Chinatown.

02

Landmark reach

Orchard Gateway reaches 164,418 people a month, and Orchard Hotel 146,090.

03

Headline impact

A few landmark screens carry a launch, backed by MRT stations for reach.

04

Measurable campaign performance

All six sites are bought programmatically, with delivery reported by screen.

Premium Billboard Locations in Singapore

Premium advertising locations with maximum exposure

Orchard Gateway façade LED digital billboard on Orchard Road, Singapore

Orchard Gateway

Orchard Road

Façade LED, 1066 × 480 px

Monthly reach
164,418
Monthly impressions
982,770
Curved LED digital billboard in front of Orchard Hotel on Orchard Road, Singapore

Orchard Hotel

Orchard Road

LED, 1920 × 1080 px

Monthly reach
146,090
Monthly impressions
618,000
Chinatown Point mall façade with LED digital billboards above a busy crossing, Singapore

Chinatown Point

Chinatown

3 LED screens, 720 × 420 px

Monthly reach
113,524
Monthly impressions
843,030

Billboard Locations Across Singapore

  • Orchard Gateway façade LEDOn 09.00 to 23.00
  • Orchard Hotel LEDOn 08.00 to 22.00

Different Types of Retail & Mall Advertising Formats

  • Digital Billboards
  • Façade LED
  • Multi-screen spectaculars

Why Choose Moving Walls?

Booking a landmark screen shouldn't take weeks of back and forth.

Moving Walls brings Singapore's retail spectaculars onto one platform, so brands can book them alongside MRT, interchange and residential screens.

With Moving Walls, you can:

  • Access landmark LEDs on Orchard Road, in Bugis and in Chinatown
  • Book a single screen for a launch day
  • Buy programmatically and adjust mid-flight
  • Reach shoppers and tourists
  • Measure delivery by screen with transparent reporting

Go Beyond Campaign Measurement with MW Science

MW Science connects audience, location, behavioural and consumer signals to help brands understand how OOH influences brand perception, consumer behaviour and the customer journey. In Singapore, campaigns above a set value include a brand lift study on our own consumer panel.

Explore MW Science

Understand your audience

  • Brand Lift Studies
  • Brand Health Tracking
  • Brand Perception & Awareness
  • Usage & Attitude Research

Understand the customer journey

  • Consumer Purchase Journey Research
  • In-Home Placement Tests
  • Mystery Shopper Audits

Test before you scale

  • Concept, Product & Package Testing

Trusted Globally by Marketers

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Frequently Asked Questions

Pricing depends on the site, format and campaign length. Talk to our team for a plan and rates based on your audience and dates.

Plan Your Billboard Advertising Campaign in Singapore

Whether you need one Orchard Road screen or every landmark site, Moving Walls helps you pick the right inventory and shows you what it delivered.