Why are impressions lower than at MRT stations?

Each building has a fixed set of residents. You trade volume for a known, affluent audience that sees your ad many times.

Can I run residential advertising programmatically?

Yes. All 27 condominiums are available programmatically, so you can activate, adjust and measure campaigns without long fixed bookings.

Can I combine residential screens with MRT stations?

Yes. One plan on the Moving Walls platform can run across every venue type in Singapore.

Residential Screen Advertising in Singapore

Reach Premium Households at Home

Looking for outdoor digital signage in Singapore that reaches people at home?

Moving Walls helps brands reach Singapore's private-housing residents through lobby and lift screens in condominiums across the island. Residents see them at the start and end of every day. Every campaign is bought programmatically and reported by building.

Impression counts here are small by design. These are homes, not transit hubs, and what they offer is a known, affluent audience seen again and again in a quiet setting.

Moving Walls' residential network spans 27 condominiums and 107 screens, from River Valley and Newton to Changi, Clementi and Woodlands.

Through a single platform, advertisers can target by neighbourhood, schedule for morning and evening peaks and measure delivery by building.

Back to Singapore

Private condominium towers in Singapore where residents see lobby and lift screens

Condominiums: 27Condominiums
Screens: 107Screens
Monthly impressions: 510KMonthly impressions

Why Advertise in Residential Buildings?

The closest outdoor gets to home

Lobby and lift screens reach residents on every trip in and out of the building.

High frequency

Average frequency runs above 10 at several buildings, including Avila Gardens (17.5), Varsity Park (13.6) and Skysuites @ Anson (12.7).

Premium households

The network covers private condominiums, not public housing.

Measurable campaign performance

All 27 buildings are bought programmatically, with delivery reported by building.

Premium Locations in Residential Buildings

Premium advertising locations with maximum exposure

Avila Gardens

Changi, East

11 lobby and lift screens

Monthly reach: 3,888
Monthly impressions: 68,040

The M

Downtown Core, Central

2 screens, 1080 × 900 px

Monthly reach: 7,101
Monthly impressions: 56,880

Rivergate

River Valley, Central

9 lobby and lift screens

Monthly reach: 3,396
Monthly impressions: 36,000

Residential Advertising Locations Across Singapore

1919 Black and White
368 Thomson
6 Derbyshire
Emerald Garden
Parc Mondrian
Richmond Park
Rivergate
Skysuites @ Anson
Stellar RV
The Axis
The Greenwood
The M
Victory Heights

Different Types of Residential Screen Advertising Formats

Lobby screens
Lift screens

Why Choose Moving Walls?

Reaching people at home usually means going through a separate network owner.

Moving Walls puts Singapore's condominium screens on the same platform as MRT and retail, so one plan reaches the same household on the commute and at home.

With Moving Walls, you can:

Access 107 screens across 27 condominiums
Target by neighbourhood or region
Buy programmatically and adjust mid-flight
Reach high-income households
Measure delivery by building with transparent reporting

Go Beyond Campaign Measurement with MW Science

MW Science connects audience, location, behavioural and consumer signals to help brands understand how OOH influences brand perception, consumer behaviour and the customer journey. In Singapore, campaigns above a set value include a brand lift study on our own consumer panel.

Explore MW Science

Understand your audience