JP Morgan Reached 73,333 Professionals Across Singapore's CBD
Singapore · 26-day pDOOH campaign · 12 high-impact digital billboards
▸ The Challenge
JP Morgan needed to build awareness of its active ETFs among working professionals by reaching them at relevant points in their daily commute and workday.
▸ What We Did
- ▸Used Moving Walls Planner and footfall data to select 12 high-impact digital billboards
- ▸Used geofencing and behavioural data to target working professionals
- ▸Used Moving Walls Activate for programmatic buying across media owner networks
- ▸Scheduled delivery around peak commute and lunch hours, with 9 AM and 5 PM as key peak periods
Why it worked: Audience data and dynamic scheduling helped JP Morgan reach working professionals when and where they were most active.
▸ The Proof
506K+
Impressions delivered
73,333
Unique audiences reached
55,950
Of forecast ad plays delivered
JP Morgan Asset Management × Moving Walls · SingaporeSource: campaign reporting · December 12, 2025 · movingwalls.com
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