A Malaysian Property Developer Delivered 321,314 Impressions to High-Intent Audiences
Malaysia · DOOH + audience analytics
▸ The Challenge
The brand needed visibility across a fragmented Malaysian audience, with no clear read on which segments or time periods would actually deliver impact.
▸ What We Did
- ▸Ran a targeted DOOH campaign delivering 321,314 impressions
- ▸Focused on Healthcare Seekers, Mid-Income Earners and Young Families
- ▸Weighted delivery to weekends, where Saturday visibility was strongest
- ▸Concentrated on high-traffic locations to maximise engagement per screen
Why it worked: Segments and day-parts were chosen from audience data first, so a targeted buy outperformed a broader one.
▸ The Proof
321,314
Impressions Delivered
3
High-Value Segments Targeted
24.92%
Share From Younger Audiences
Moving Walls · MalaysiaSource: campaign reporting · January 21, 2026 · movingwalls.com
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