WOO Annual Congress Hong Kong 2024

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1 / 3

1. What makes DOOH ads compelling and effective?

a. Dynamic and contextually relevant content

b. Less creative possibilities

c. Static and unchanging content

d. Limited visibility

2 / 3

2. Why is DOOH considered a good alternative to cookie-based online advertising?

a. It has less reach

b. It uses mobile location data for anonymized audience tracking

c. It requires personal data

d. It is cheaper

3 / 3

3. What is a key advantage of DOOH compared to traditional OOH?

a. Static imagery

b. Dynamic content and real-time updates

c. Less visibility

d. Lower cost

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