The world's most valuable shoppers commute through 9 of 10 of the world's busiest stations. In Japan.
Japan is a $36 billion luxury market. The consumer who drives that spend is a daily transit commuter. Japan transit advertising is the most positively received medium in the country - ahead of television and print. It's available programmatically for the first time.
The context your digital campaign can't create
Japanese luxury consumers don't make purchase decisions impulsively. They consider. They encounter a brand across multiple contexts, in environments they trust, over time. Japan transit advertising is one of those trusted contexts - and it's the one most international luxury brands have never accessed programmatically.
According to NRI/jeki research, train and station advertisements are the most positively received media in Japan - more favourably received than TV commercials, Vogue Japan spreads, or Nikkei newspaper ads. For a luxury brand, the context in which your message appears matters as much as the message itself. Transit earns that context.
Reach Japan's most valuable consumers on their daily commute
Download the free E-Book - or book a call and we'll build a corridor map personalised to your brand's Japan strategy.
Book a 20-minute call →