9 of 10 of the world's busiest train stations are in Japan. Are you advertising on them?
17.3 million people move through Tokyo's rail network every week. They're your customers, and Japan transit advertising is the most trusted medium in the market. Now it's buyable programmatically from anywhere in the world.
Why Japan transit advertising for travel brands
The traveller planning their next trip, comparing hotel options, or deciding which airline to book is not sitting at a desk when they make those decisions. They're commuting. And in Japan, that means passing through the world's highest-traffic transit environment - every day, for years.
Japan's rail and station advertising is rated the most positively received media in the country by Japanese consumers - ahead of TV, magazines, and significantly ahead of digital. For a travel or hospitality brand, that trust differential is your opportunity.
Media favourability in Japan - why this matters
NRI and jeki surveyed Japanese consumers on their favourability toward every major advertising medium.
Source: NRI / jeki Media Favourability Survey.
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