9 of 10 of the world's busiest train stations are in Japan. Are you advertising on them?

17.3 million people move through Tokyo's rail network every week. They're your customers, and Japan transit advertising is the most trusted medium in the market. Now it's buyable programmatically from anywhere in the world.

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17.3M Weekly Tokyo rail users
9 of 10 Busiest stations globally are in Japan
#1 Most trusted medium in Japan (NRI/jeki)
4 min Average platform dwell time

Why Japan transit advertising for travel brands

The traveller planning their next trip, comparing hotel options, or deciding which airline to book is not sitting at a desk when they make those decisions. They're commuting. And in Japan, that means passing through the world's highest-traffic transit environment - every day, for years.

Japan's rail and station advertising is rated the most positively received media in the country by Japanese consumers - ahead of TV, magazines, and significantly ahead of digital. For a travel or hospitality brand, that trust differential is your opportunity.

Key corridors for travel brands
Shinjuku 3.5M weekly reach Highest volume in Japan
Shibuya 2.1M weekly reach Affluent commuter + tourist crossover
Narita Express 380K inbound / week First 60 min in Japan for every arrival
Tokyo Station 1.1M weekly reach Central hub, all Shinkansen routes
Marunouchi 820K weekly reach Highest-income business commuter
Yokohama 990K weekly reach Luxury cruise terminal city

Media favourability in Japan - why this matters

NRI and jeki surveyed Japanese consumers on their favourability toward every major advertising medium.

Train Ads #1
78%
Station Ads #2
72%
TV Commercials
63%
Magazines
51%
SNS Ads
32%
Banner Ads
24%

Source: NRI / jeki Media Favourability Survey.

Ready to reach 17.3 million weekly rail users in Japan?

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