Does Moving Walls ensure regulatory compliance for KSA outdoor campaigns?

Yes. Moving Walls works alongside licensed local media owners to ensure all inventory, site permits, and creative activations strictly adhere to Balady guidelines and local municipal standards across all 13 administrative regions.

How does Saudi Vision 2030 impact DOOH advertising opportunities?

Vision 2030 is driving massive infrastructure investments, mega-events (like Riyadh Season), and a national target of 150 million annual tourists. This expands high-footfall DOOH environments across capitals, commercial zones, and emerging destinations like AlUla and Red Sea projects.

Can brands advertise in holy cities like Makkah and Madinah?

Yes. Subject to site permissions and municipal guidelines, brands can connect with millions of domestic residents and international pilgrims across major transit corridors, hospitality zones, and commercial areas in Makkah and Madinah.

Can I run programmatic DOOH campaigns in Saudi Arabia?

Yes. Moving Walls enables programmatic DOOH activation across major KSA cities, allowing advertisers to buy inventory flexibly based on real-world audience movement, location triggers, and time-of-day parameters.

How do you measure the impact of outdoor campaigns in Saudi Arabia?

Through Moving Walls Science, we provide audience intelligence, proof-of-play delivery, and Brand Lift Studies that evaluate awareness, recall, and brand perception differences between exposed and unexposed audiences.

Outdoor Advertising in Saudi Arabia

Saudi Arabia is one of the Middle East's fastest-evolving advertising markets, driven by rapid urban development, economic diversification, tourism growth and major investments under Saudi Vision 2030. With more than 35.3 million people and some of the region's largest and fastest-growing cities, the Kingdom offers brands significant opportunities to connect with consumers through Out-of-Home and Digital Out-of-Home advertising.

All Locations

35.3M+

Population

Major OOH Markets

Administrative Regions

35.3M+

Population

Major OOH Markets

Administrative Regions

Key Advertising Formats in Saudi Arabia

Digital Billboards

High-impact LED screens across major roads, highways and urban environments.

Airport Advertising

Premium media environments reaching domestic and international travellers across Saudi Arabia's airports.

Mall Advertising

Digital screens and place-based media across shopping centres, retail destinations and commercial environments.

Roadside Advertising

Large-format OOH and DOOH across major highways, arterial roads and urban routes.

Digital Outdoor Advertising in Saudi Arabia

Saudi Arabia has become one of the Middle East's most significant markets for Out-of-Home advertising as urban development, tourism, retail, entertainment and infrastructure investment reshape the country's cities.

The Kingdom's population exceeded 35.3 million in mid-2024, with non-Saudis representing approximately 44.4% of the population. This combination of Saudi and international audiences creates a diverse consumer environment for brands looking to build reach across physical locations. (General Authority for Statistics)

Riyadh, Jeddah and the Eastern Province represent major OOH markets, while destinations such as Makkah, Madinah, AlUla, Abha and other emerging tourism and economic centres create additional opportunities for location-based advertising.

The growth of tourism is also changing the OOH opportunity. Saudi Arabia recorded more than 100 million tourist arrivals in 2023, prompting the Kingdom to raise its original 2030 tourism ambition to 150 million visitors. (MT Gov)

At the same time, digitalisation is changing how outdoor media can be planned and activated. Digital screens can support flexible scheduling, contextual creative, audience-based planning, dynamic content and programmatic buying, allowing advertisers to make campaigns more responsive to real-world conditions.

For brands, this means OOH in Saudi Arabia is moving beyond simply purchasing a physical billboard. Audience intelligence, location data, contextual signals, dynamic creative and campaign measurement can help advertisers determine where, when and how to reach people in the real world.

OOH Advertising Regulations in Saudi Arabia

Outdoor advertising in Saudi Arabia operates within a formal regulatory framework designed to manage advertising activity while protecting urban aesthetics, public safety and the visual identity of cities.

The Ministry of Municipalities and Housing issued updated requirements for permanent and temporary advertising billboards across Saudi cities in 2025. The requirements cover advertising on roads, buildings and public facilities and include considerations around safety, urban identity, visual appearance and approved architectural or urban-design guidelines. (Ministry of Municipalities and Housing)

Advertising Permits and Approvals

Advertising signs generally require the appropriate operational licence or permit through the relevant authority. The Ministry provides an electronic service through the Balady platform for issuing an operational licence for promotional or advertising signs. The service requires, among other things, a valid commercial registration and an investment contract where applicable. (MyGov)

Location and Design Requirements

Advertising signs are subject to requirements governing their placement, dimensions, appearance, safety and relationship to roads, buildings and surrounding urban environments. Requirements can differ according to the type of advertising structure and its location. (Ministry of Municipalities and Housing)

Municipal and Authority Oversight

Responsibility for regulating OOH can depend on the location and type of advertising. Municipal authorities oversee many urban advertising formats, while specific environments such as airports, ports, transport infrastructure and certain roads may fall under other relevant authorities or operators. (Ministry of Municipalities and Housing)

Advertising Duration and Removal

The updated requirements emphasise that advertising structures should be removed when the relevant licence expires or the associated activity is cancelled, with the site restored where required. (Ministry of Municipalities and Housing)

Local Compliance Matters

Advertisers and media owners should confirm the applicable requirements for each location and media format before campaign activation. In practice, this means that inventory availability, municipal approvals, site permissions and creative compliance should be considered as part of campaign planning.

Moving Walls works with OOH ecosystems and media inventory through technology designed to simplify the planning, activation and measurement of campaigns across physical environments.

OOH Market Potential in Saudi Arabia

Saudi Arabia presents a distinctive opportunity for OOH because of the scale and diversity of movement across its cities.

Large urban centres are connected by extensive road networks, while commercial districts, shopping centres, hospitality destinations, airports, entertainment venues and major events create multiple environments where brands can reach consumers throughout the day.

Riyadh

Riyadh is at the centre of the Kingdom's economic transformation. As the capital continues to attract businesses, investment, events and entertainment activity, advertisers have increasing opportunities to reach business professionals, residents, commuters and visitors across the city.

Jeddah

Jeddah provides a different audience environment, combining commercial activity with tourism, hospitality, retail and its position as a gateway to the Red Sea and religious destinations.

Eastern Province

The Eastern Province offers access to important business, industrial, residential and retail audiences across Dammam, Al Khobar and Dhahran.

Tourism and Entertainment Destinations

The expansion of tourism and entertainment is creating new OOH opportunities across destinations such as AlUla, Abha and the Red Sea, alongside the established visitor markets of Makkah and Madinah.

27M+

International tourists (2023)

79M+

Domestic tourists (2023)

Saudi Arabia's growing tourism economy is particularly relevant for OOH, according to Saudi tourism-sector data. (MT Gov)

The evolution of Saudi DOOH is also being supported by increasing digitalisation of media inventory. Programmatic DOOH can give advertisers greater flexibility in planning and activating campaigns, while audience intelligence and measurement can provide greater visibility into campaign performance.

For brands, this creates an opportunity to move from location-based advertising to audience-led OOH — using data to understand where audiences are, selecting the right environments and measuring the impact of campaigns.

Reach Audiences Across Saudi Arabia With Connected OOH

Moving Walls connects brands and agencies with OOH and DOOH opportunities across markets through a unified technology platform.

From audience discovery and campaign planning to activation, measurement and optimisation, brands can manage outdoor advertising with greater visibility and control.

Our technology combines audience intelligence, location data, programmatic activation and measurement to help advertisers build campaigns around real-world movement and behaviour.

Reach Audiences Across Saudi Arabia With Connected OOH

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Boost Your Visibility in Saudi Arabia With Outdoor Advertising

Take your brand beyond the screen and into the real world. Reach consumers across Riyadh, Jeddah, Dammam, Makkah, Madinah and other key Saudi markets with data-driven Outdoor and Digital Out-of-Home advertising. Whether you're launching a new product, building brand awareness, driving footfall, supporting a major event or planning a multi-city campaign, Moving Walls can help you discover, activate and measure the right OOH opportunities.

FAQs on DOOH Advertising in KSA

All outdoor media in KSA must comply with Ministry of Municipalities and Housing regulations. Licensing is managed electronically via the Balady platform, requiring valid commercial registration, urban design compliance, and site-specific municipal permits.