Can UK DOOH campaigns be activated programmatically?

Programmatic activation can be supported depending on the available inventory, campaign requirements and technology partners involved. Direct activation can also be supported where it is the better fit.

Can we plan activity across more than one UK city?

Yes. The platform can support campaign planning and coordination across multiple locations, media environments and partners, subject to the scope and available inventory.

What measurement options are available?

The appropriate measurement approach depends on your campaign objective, setup and available data. Moving Walls can support planning insights, delivery reporting and relevant performance or attribution signals.

Does Moving Walls work with agencies and advertisers?

Yes. Moving Walls supports agencies, brands and media buyers with audience- and location-led planning, activation, campaign management and measurement workflows.

What does Moving Walls offer media owners?

Media owners can use Moving Walls capabilities for inventory and booking operations, creative and screen-content management, campaign delivery, programmatic connectivity, reporting and yield-management support.

Can a UK team also coordinate campaigns in other markets?

Yes. Moving Walls supports multi-market workflows, allowing teams to coordinate planning, activation and measurement across relevant European and international markets.

Can we start with one product or use case?

Yes. The scope can begin with an immediate requirement—such as campaign planning, activation, measurement or media operations—without assuming a full-platform rollout.

Can Moving Walls work alongside our existing technology?

The right approach depends on your current systems and workflow. A demo can focus on where Moving Walls may fit alongside your existing setup and which integrations or processes need to be considered.

Plan, Activate and Measure DOOH Across the UK

UK Out of Home advertising reached a record £1.44 billion in revenue in 2025, with Digital Out of Home accounting for 67% of annual revenue. With digital now accounting for most UK OOH revenue, Moving Walls helps brands, agencies and media owners connect audience- and location-led planning, direct and programmatic activation, campaign operations and measurement through one connected platform.

All Locations

Plan, Activate and Measure DOOH Across the UK

How It Works

Bring UK DOOH Planning and Activation into One Clearer Workflow

Running an OOH campaign across the UK can mean coordinating different media owners, formats, environments, buying methods and reporting processes.

Moving Walls helps you bring planning, activation, campaign management and measurement into a more connected workflow — whether you are starting with one city, coordinating a nationwide campaign or extending activity across multiple markets.

01

Plan with Audience and Location Context

Use audience, location and mobility intelligence to compare media opportunities and build plans around your campaign goals.
02

Activate with the Right Buying Approach

Support direct or programmatic activation based on your brief, budget, timing and available inventory.
03

Monitor Campaign Delivery

Keep campaign activity, delivery information and available performance signals easier to follow.
04

Measure and Improve

Bring relevant reporting and attribution signals together to evaluate performance and inform your next campaign.

See How the Platform Works

What Are You Looking to Achieve?

Choose the path that best reflects your role and current priority.

For Brands and Agencies

Make DOOH Part of Your Wider Media Strategy

Plan and activate UK DOOH without treating it as a disconnected channel. Use audience and location intelligence to guide media selection, coordinate campaigns across locations and bring delivery and measurement into a clearer reporting workflow.

Audience- and location-led campaign planning
Direct and programmatic activation
Multi-city and multi-market coordination
Campaign delivery visibility
Measurement and attribution workflows
Flexible campaign scope

Explore Campaign Solutions

For Media Owners and Screen Networks

Manage, Connect and Grow Your OOH Inventory

Bring inventory, campaign operations, content delivery and programmatic connectivity into a workflow designed around your network and commercial requirements.

Inventory and availability management
Campaign and booking operations
Creative and screen-content management
Programmatic connectivity
Demand and yield-management support
Delivery reporting and operational visibility

Explore Media Owner Solutions

Programmatic DOOH

Make Programmatic DOOH Easier to Plan and Control

Programmatic DOOH gives you more flexibility over where, when and how campaigns run. But planning, media access, activation and reporting can still sit across separate systems.

Moving Walls helps connect these stages so you can approach programmatic DOOH with greater clarity while keeping campaign requirements, available inventory and measurement needs in view.

01

Discover

Identify relevant audiences, locations and media environments.
02

Define

Set campaign requirements around geography, timing, budget and available audience signals.
03

Activate

Support programmatic or direct activation based on the campaign setup.
04

Monitor

Track delivery and bring available campaign reporting into a more consistent view.

Discuss Programmatic DOOH

Connect Campaign Delivery to Meaningful Performance Signals

The UK has an established OOH audience-measurement ecosystem.

Your campaign reporting should build on that market maturity by helping you understand more than whether media was delivered.

Moving Walls brings available audience, location, delivery and attribution signals into a clearer measurement workflow.

Before the Campaign

Compare locations and audience opportunities to support media selection and planning.

During the Campaign

Monitor delivery, pacing and available proof-of-play or performance signals.

After the Campaign

Review relevant campaign results and attribution signals to understand performance and improve future planning.

Explore Measurement Capabilities

Choose the Capabilities That Fit Your Setup

Start with the part of your workflow that needs attention now. Moving Walls can support individual use cases or a more connected planning, activation, measurement and media-operations setup.

MW Planner

For audience- and location-led planning

Use audience, location and mobility intelligence to compare media opportunities and build campaign plans.

Best suited for: Brands, agencies and media planners.

Learn more MW Market

For discovering and accessing OOH inventory

Explore relevant media opportunities and support a more efficient route from discovery to campaign booking.

Best suited for: Advertisers, agencies and media buyers.

Learn more MW Activate

For campaign activation and management

Execute and optimise DOOH activity based on campaign requirements, buying method and available inventory.

Best suited for: Agencies, brands and campaign teams.

Learn more MW Measure

For measurement and attribution

Connect available audience, delivery and attribution signals to understand campaign performance more clearly.

Best suited for: Brands, agencies and media owners seeking stronger performance visibility.

Learn more MW Studio

For inventory, content and media-owner operations

Structure inventory, manage creative content and support media sales and screen-network workflows.

Best suited for: Media owners, operators and screen networks.

Learn more

Talk to Us About Your Setup

Trusted Globally by Marketers

Ready to Plan Your Next UK DOOH Campaign?

Whether you want to plan a campaign, activate media, improve measurement or manage a screen network, we can focus the conversation on your current priorities and existing setup. Tell us your market, campaign objective or operational priority, and we will tailor the conversation around it.

Frequently Asked Questions

Moving Walls supports planning, activation, campaign operations and measurement workflows for brands, agencies, media owners and screen networks working in the UK OOH market.