DHB × Moving WallsTurn taxi journeys into advertising opportunities
Bring your advertising network into the back seat.
Combine DHB's compact taxi screens with Moving Walls' content management and advertising capabilities to reach passengers during their journey and create opportunities for direct and programmatic revenue.
- Tablet screens behind the front passenger seat
- Moving Walls' CMS runs on DHB units
- Direct and programmatic advertising
A small screen. A new place for brands.
DHB's tablet screens fit behind the front passenger seat, placing advertising in view of passengers seated in the back.
For transit media owners, this adds an in-car format to your advertising offering. For taxi fleet operators, it creates an opportunity to develop an advertising network across your vehicles.
Your network. Your content. Your control.
Moving Walls' CMS runs on the DHB units, giving your team the tools to manage screen content and schedule advertising across your taxi network.
Manage campaigns through the CMS and decide what appears on your screens.
Two ways to build advertising revenue
Sell directly to brands and agencies
Offer in-car screen space as part of your transit media portfolio or as a dedicated taxi advertising package. Use Moving Walls' CMS to schedule and deliver the campaigns you sell.
Open your network to programmatic buying
Programmatic advertising has been tested on the DHB tablet units running Moving Walls' CMS, providing a foundation for connecting eligible inventory to programmatic demand.
Expand your transit media offering
For media owners
Add passenger-facing taxi screens to your portfolio and offer advertisers another way to reach people on the move.
For taxi fleet operators
Explore how your vehicles can support an advertising business, combining DHB screens with Moving Walls' software and monetisation capabilities.
Get your taxi screen network moving
Whether you are adding screens to an existing fleet or developing a new transit media network, start with your vehicles, deployment plans and advertising goals.
Talk to Moving Walls about bringing DHB taxi screens into your network.