SOLUM × Moving WallsReach shoppers. Promote products. Turn retail screens into advertising opportunities.
Bring together SOLUM's display technology, designed for retail environments, and Moving Walls' content management and media monetisation capabilities.
Manage store promotions, deliver brand advertising and build a retail media offering across your locations. Alongside LCD digital signage, introduce e-paper as a new way to bring advertising into the shopping environment.
- CMS runs directly on supported SOLUM LCD displays
- LCD digital signage and e-paper in one network
- Direct and programmatic brand advertising
Make every location part of your retail media network
Use your displays to communicate with shoppers where purchase decisions happen.
Schedule product promotions, store messages and advertising across your network. Keep campaigns consistent across locations or tailor content to individual stores.
Moving Walls' CMS runs directly on supported SOLUM LCD displays, without an additional external media player.
Give brands a place in the shopping journey
Your stores connect brands with shoppers. Your screens create another opportunity to make that connection.
Run directly sold brand campaigns
Give brands advertising space across selected stores and displays, alongside your own promotions.
Enable programmatic advertising on supported LCD displays
Make eligible inventory available through connected programmatic buying platforms.
Balance advertising with store communications
Plan screen time around your own content needs and the campaigns you want to run.
Meet e-paper: a new format for retail advertising
Bring the paper-like appearance of a printed poster together with the ability to change its message digitally.
SOLUM e-paper holds a static image between updates and uses very little power. It offers an additional format for product promotions and brand messages that stay on display for agreed periods.
With Moving Walls, e-paper can become part of your retail media offering, supporting directly sold campaigns alongside your store content.
Choose LCD for moving content, e-paper for persistent static messages, or use both across your stores.
Make campaign delivery visible
Track advertising delivery and provide reporting to participating brands.
Explore Moving Walls' audience and campaign measurement capabilities to better understand your locations and evaluate campaign performance, with options selected for your network and goals.
What could this look like for you?
For retailers
Support store promotions while creating an advertising offering for brands that want to reach your shoppers.
For retail media operators and media owners
Build networks across retail locations, combining SOLUM display formats with Moving Walls' advertising capabilities.
For system integrators
Bring retail customers a display solution with content management and media monetisation capabilities.
Build around your stores
Start with your store layouts, shoppers and content needs. We help you identify suitable displays, plan advertising opportunities and define how the network will operate.
From an initial group of stores to a wider rollout, create a setup that fits your retail environment.
Discover your retail media opportunity
Planning an LCD screen network, exploring e-paper or looking to combine both?
Tell us about your stores and what you want to achieve.