Moving Hearts, the ESG initiative of Moving Walls, a global ad tech provider of enterprise software for the Out-Of-Home (OOH) industry, is excited to announce its upcoming event, “Media for a Better World: A Roadmap TowardsSustainable OOH Media.”
Earlier this year, Moving Walls commissioned an in-depth study by a team from the Asia School of Business (ASB). Their task was to create a draft roadmap for achieving net zero in OOH advertising. This comprehensive study involved input from industry stakeholders, including advertisers, media agencies, and media owners, to guide the OOHindustry toward a sustainable future.
Research by Outsmart UK and KPMG underscores that OOH produces the lowest carbon emissions per impression compared to other major media channels. As one of the fastest-growing media channels, especially Digital OOH (DOOH), it is imperative that the industry collaborates towards a unified vision of sustainable OOH advertising. This event, planned by Moving Walls, marks the beginning of an effort to create a unified vision. We’re bringing together brands, agencies, media owners, and associations under one umbrella to pursue a shared goal. Our open-source draft embodies fresh ideas, thought leadership, and crucial discussions centered around sustainability in the OOH industry.
Some of the key events that will take place on this day include:-
Unveiling the Sustainable OOH Media Playbook- this will be an open-sourceroadmap.
Introduction of a Regional Review Board- comprising representatives of apex bodyfor OOH and regional adtech associations
Panel Discussion 1: The Green Shift– Redefining Classic OOH Practices Engage in adynamic discussion about sustainable practices in classic OOH advertising. Ourpanelists, including industry leaders, will explore innovative approaches.
Panel Discussion 2: Reinventing Digital Billboards– Environmental Impact and thePath to Net-Zero Discover the path toward achieving net-zero DOOH advertising. Ourpanelists, experts in the field, will share insights and strategies.
Click here to join the virtual event live.
Let’s move hearts together and pave the way for a more sustainable future!
