Unlocking Yield: Smarter Pricing Strategies for Classic OOH

Out-of-home media is becoming more competitive, more measurable, and more connected to multiple buying channels. For classic OOH media owners, this creates both pressure and opportunity.

This webinar will explore how yield management can help media owners move beyond fixed-rate planning and make better pricing decisions based on demand, seasonality, inventory value, and sales performance.

Using concepts inspired by airline and hospitality revenue management, the session will show how classic OOH inventory can be managed more strategically to reduce lost revenue, improve utilisation, and support stronger EBIT growth.

Key Discussion Topics

Smarter Pricing for Classic OOH

Understand how media owners can move from fixed pricing to more flexible, demand-aware pricing strategies.

Yield Management for Media Owners

Learn how airline-style yield principles can be applied to OOH inventory that is time-sensitive, seasonal, and capacity-limited.

Reducing Spill and Spoil

Explore how media owners can avoid selling premium inventory too early at low value or leaving valuable inventory unsold.

Revenue and EBIT Impact

See how better pricing and yield decisions can directly support stronger revenue, profitability, and long-term business value.

Moving Walls x Mereo Partnership

Discover how Moving Walls’ media infrastructure and Mereo’s yield intelligence can work together to support media owners.

Pioneer Offer

Learn more about the exclusive Pioneer Offer for selected media owners interested in running a proof of concept.

Who Should Attend?

This webinar is designed for:

• OOH media owners
• Classic billboard operators
• Commercial and sales leaders
• Revenue and yield management teams
• Strategy and transformation teams
• Media owners exploring smarter pricing and inventory optimisation

What You Will Learn

By joining this webinar, you will learn:

• Why classic OOH inventory behaves like airline seats or hotel rooms
• How fixed pricing can limit revenue potential
• What spill and spoil mean in the OOH context
• How smarter pricing can improve inventory utilisation
• How yield management can support revenue and EBIT growth
• How Moving Walls and Mereo are approaching this opportunity together

Webinar Agenda

Introduction: Why Classic OOH Needs a New Pricing Lens

A short introduction to the changing OOH market and why media owners need to rethink pricing and inventory value.

The Science of Yield and Financial Impact

A practical explanation of yield management, spill, spoil, seasonality, and how these factors affect revenue and profitability.

The Best of Both Worlds: Infrastructure + Intelligence

An overview of how Moving Walls and Mereo combine media infrastructure, performance data, and pricing intelligence.

Pioneer Offer and Next Steps

An introduction to the exclusive offer for media owners interested in exploring a proof of concept.

Live Q&A

An open discussion with the speakers.

Register here: