How OOH Traxx Got on the Fast Track to Sales and AdOps Automation

Client/Partner: OOH Traxx

Market/Region: Kenya

Key Takeaways

• Centralizing 100+ of roadside, mall, and retail screens made operations seamless.
• Automating workflows reduced repetitive tasks and allowed faster campaign activations.
• Opening access to new booking options, including programmatic, boosted advertiser demand.
• Clear reports and audience insights built advertiser trust and repeat bookings.

Expanding OOH the Smart Way

OOH Traxx, one of Kenya’s leading outdoor media companies, was expanding rapidly. From roadside digitals to premium shopping centres and venue screens, their network grew month by month.

But growth also brought challenges: manual scheduling slowed the team down, proving campaign impact was difficult, and advertisers lacked easy access to book campaigns. Without change, OOH Traxx risked losing momentum and advertiser confidence.

Who is OOH Traxx?

OOH Traxx operates a wide mix of formats roadside billboards, shopping malls, restaurants, and static displays. Their screens reach thousands of commuters and shoppers daily, giving them an influential presence in Kenya’s OOH landscape.

However, manual updates, scattered reporting, and limited transparency made it harder to attract large advertisers who demanded speed, proof of performance, and accountability.

When Growth Becomes a Challenge

The team at OOH Traxx faced three roadblocks:

1. Time-consuming updates: Managing 100+ assets took away focus from growth.
2. Limited advertiser access: Without digital booking, campaigns were slow to launch.
3. Lack of measurement insights: Proving campaign impact was difficult, reducing advertiser confidence.
   

The Solution: One Platform, Smarter Operations

To overcome these challenges, OOH Traxx partnered with Moving Walls. By moving to a single, centralised platform, they were able to:

• Manage all billboards and screens in one place.
• Automate scheduling and cut down manual work.
• Offer advertisers faster booking options, including programmatic access.
• Provide clear reports with audience data to prove real campaign results.

The Rollout: Step by Step

OOH Traxx made the transition in phases:

• Phase 1: Onboarding – All assets (roadside, mall, and venue screens) were added to one system.
• Phase 2: Campaign Enablement – Advertisers gained easier access to book campaigns, including programmatic buying.
• Phase 3: Measurement & Optimization – Audience reports and campaign insights demonstrated clear value to brands.

The Results: A More Competitive OOH Traxx

By streamlining operations, OOH Traxx achieved:

• 100+ assets digitized and centrally managed
• Faster campaign activations with less manual effort
• Advertiser trust through proof-of-performance
• A stronger position as a modern, programmatic-ready OOH leader in Kenya

Ready to Unlock New Revenue?

Like OOH Traxx, you can simplify operations, win advertiser trust, and open your network to new demand channels.

👉 Book a Demo Today to see how Moving Walls can help transform your OOH business.