Nelen Reddy
MediaTech
Subscription Manager
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Moving Walls x LOMA Nigeria 2025 | Smarter OOH for Business Growth
Join us at the Annual LOMA Conference in Lagos, Nigeria – September 25, 2025
Smarter OOH for Business Growth:
Shaping the Future of African Advertising
Why We’re at LOMA 2025
Moving Walls is proud to sponsor the Annual LOMA Conference. This year’s theme, “Smarter OOH for Business Growth,” aligns with our mission to unlock the potential of Out-of-Home and Digital Out-of-Home (DOOH) advertising through data, technology, and automation.
Africa’s OOH Market at a Glance
Nigeria and West Africa are rapidly accelerating digital adoption across billboards, malls, and transit networks.
Industry Shifts Driving Growth
Programmatic DOOH
Automated buying with real-time triggers, audience targeting, and transparent reporting across screens.
Collaboration & Consolidation
Unified networks let brands plan once and activate seamlessly across billboards, malls, and transit.
Sustainability
Energy-efficient LEDs, renewable power, and greener ops reduce cost and carbon—without sacrificing impact.
AI & Automation
Predictive audiences, dynamic creative, and smart pacing optimize delivery and outcomes automatically.
What We’ll Share
Harnessing AI-Powered Media Buying
Overcoming fragmented data and manual inefficiencies with intelligent automation.
Unlocking DOOH for SMEs & Hyperlocal
Making premium inventory accessible for small businesses and location-based advertisers.
Driving Sustainability & Collaboration
Shaping the future of OOH with green practices and strong industry partnerships.
Introducing Moving Walls Studio
Our all-in-one self-serve platform empowers media owners to manage, monetize, and grow their DOOH networks seamlessly.
- Manage DOOH storefronts independently
- Unlock SME & hyperlocal demand
- Direct advertiser connections
- Centralized inventory growth
Let’s Shape the Future of African OOH Together
Connect with our team at LOMA 2025 to explore partnerships and opportunities.
Venkatraj Radhakrishnan
Sales Head – Global Subscriptions
Book a Meeting with Venkat