Airport Advertising at Global Scale: How Brands Can Reach High-Value Travelers Across the World

For decades, airports have been some of the most powerful – and most underutilized – advertising environments in the world.

They bring together business travelers, affluent consumers, tourists, and decision-makers in a premium, high-dwell environment where attention is naturally higher and distractions are fewer. Yet despite this, airport advertising has remained fragmented, complex to manage, and difficult to measure, especially for brands operating across multiple markets.

That’s changing.

As media planning becomes more performance-benchmarked and CFO-scrutinised, airport media must now stand up to the same accountability standards as digital channels. 

Moving Walls is introducing a new way to plan, activate, and measure airport advertising globally, turning airports into a scalable, accountable, and high-performing media channel.

Why Airports Matter More Than Ever

Airports are no longer just places people pass through. They are environments where travelers:

• Spend long, uninterrupted periods of time
• Are in a high-intent mindset (planning, purchasing, upgrading, deciding)
• Are more receptive to premium, aspirational, and utility-driven messages

A business traveler at Singapore Changi, a luxury shopper passing through Dubai International (DXB), a tourist arriving at Bangkok Suvarnabhumi, or a frequent flyer transiting through London Heathrow are all moments where brands can influence decisions in ways few other channels can.

This is why airports consistently outperform many traditional channels on recall, brand lift, and consideration – especially for categories like airlines, financial services, luxury, technology, and travel platforms.

The Challenge with Airport Advertising Today

Despite their power, airports have been difficult for marketers to use effectively.

Most brands face:

• Different vendors and buying terms in every country
• Different regulations and rules in different countries
• Inconsistent formats and availability
• Manual planning and buying processes
• Little transparency into performance
• No unified reporting across markets
• Limited audience related data

Running a campaign across Changi, Heathrow, Dubai, Hong Kong, Doha, Frankfurt, Mumbai, Narita, Incheon, or Sydney often feels like managing 10 separate campaigns instead of one global initiative.

This is where Moving Walls comes in.

Introducing Moving Walls’ Global Airport Advertising services.

Moving Walls makes airport media work like digital, but with the impact of OOH advertising!

It is a service that allows brands and agencies to:

• Access airport media across 100+ airports in 30+ countries
• Plan campaigns based on audience and journey stage, not just screens
• Activate campaigns across multiple airports with one buy and one workflow
• Measure real-world outcomes, not just impressions

From planning to execution to measurement, everything happens in one flow!

Access 100+ Airports Across the World

Through Moving Walls, advertisers can activate campaigns across major global hubs including:

• Asia-Pacific: Singapore Changi, Hong Kong International, Tokyo Narita & Haneda, Seoul Incheon, Bangkok Suvarnabhumi, Kuala Lumpur, Sydney, Melbourne, Delhi, Mumbai

• Middle East: Dubai International (DXB), Abu Dhabi, Doha Hamad International, Riyadh

• Europe: London Heathrow, Paris Charles de Gaulle, Frankfurt, Amsterdam Schiphol, Zurich,

• North America: New York JFK, Los Angeles LAX, San Francisco SFO, Toronto Pearson

All from one platform, with consistent planning logic and unified reporting. Covering the world’s most commercially important travel corridors across Asia-Pacific, the Middle East, Europe, and North America through a single, unified global campaign.

Audience-Led Planning with Moving Walls Planner

What makes Moving Walls different is that campaigns are not just planned by location, they’re planned by audience and intent.

Through Moving Walls Planner, advertisers can target travelers based on:

• Airport zone (arrivals, departures, lounges, immigration, baggage claim)

• Dwell time and journey stage

• Travel corridors and travel behavior

Audience profiles such as business travelers, leisure travelers, premium flyers, or frequent international travelers

This allows brands to match their message to the mindset of the traveler.

• A bank can target business travelers at departure lounges.
• A luxury brand can appear in premium zones near duty-free and lounges.
• A travel app can target arrivals when travelers are actively searching for hotels, rides, or experiences.

Real Measurement with Multi-Signal Attribution

Airport advertising is no longer a “black box.”

Moving Walls’ Measure patented Multi-Signal Measurement Framework tracks:

• Campaign Performance
• Audience segmentation

• Post-exposure behaviors such as store visits, app installs, or conversions (where data is available)
• Even brand lift studies that measures impact of the campaign

This gives marketers and agencies the confidence to justify airport budgets alongside digital, search, and social, using comparable performance signals instead of assumptions.

Who Is This For?

Moving Walls’ airport advertising is built for brands and agencies looking to reach high-value travelers at global scale. Especially valuable for teams running multi-market campaigns, expanding into new regions, or under pressure to justify OOH spend with clearer performance signals.

Whether you’re an existing airport advertiser seeking better measurement and accountability, exploring airport media for the first time, or an agency managing multinational campaigns – we help you plan, activate, and optimise with confidence. 

Discover how airport advertising can work for your market, or across regions. Visit: Global Airport Advertising Inventory