AirAsia ran seven weeks, seven offers, and 29 million impressions across Malaysia.
Malaysia · 7-week flight · Programmatic DOOH · weekly creative rotation
▸ The Challenge
Peak travel season, and AirAsia needed its seasonal offers to stand out and stay top of mind while pushing audiences into the super app. Digital alone would not put the brand in front of people in the physical world.
▸ What We Did
- ▸Booked 37 DOOH sites across 9 states and 10 districts in Malaysia
- ▸Rotated a fresh creative every week for seven weeks, one offer at a time
- ▸Ran it through Moving Audiences Xchange, with automated media owner approvals
- ▸Checked live impression and proof-of-play data against forecast, and adjusted
Why it worked: A new offer every week kept a long flight feeling current, and proof-of-play data meant each switch was made on evidence rather than instinct.
▸ The Proof
29M+
Impressions delivered, against a 22M forecast
37
Sites across 9 states and 10 districts
7
Fresh creatives, one per week of the flight
AirAsia × Moving Walls · MalaysiaSource: campaign reporting · September 6, 2023 · movingwalls.com
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