AirAsia reached 4.1 million people and its 7 million free seats went in days
Global · Programmatic DOOH · dynamic countdown creative
▸ The Challenge
AirAsia had 7 million free seats to move and needed the promotion to register with the right travellers quickly. The promo needed to register with the right travellers, in the right places, fast.
▸ What We Did
- ▸Ran programmatic DOOH across high-traffic locations frequented by AirAsia's key segments
- ▸Built dynamic countdown creative showing how many free seats were left
- ▸Tailored creative per location against that area's demographics and behaviour
- ▸Used real-time data to time delivery, and optimised in flight to bring CPM down
Why it worked: The countdown turned a standing offer into a live deadline, so every screen carried its own reason to book now rather than later.
▸ The Proof
4.1M
Total audience reached
500K
Unique reach, ahead of expectations
7M
Free seats promoted, claimed within days
AirAsia × Moving WallsSource: campaign reporting · October 27, 2023 · movingwalls.com
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