Al Arabia United in Egypt Cut OOH Reporting Time From 5 Days to 24 Hours
Egypt · OOH audience measurement · 35 measured sites
▸ The Challenge
Al Arabia needed to replace manual reporting and limited audience visibility with a standardised measurement framework that could provide advertisers with consistent reach, impression and audience data.
▸ What We Did
- ▸Integrated ~35 OOH sites into Moving Walls Measure
- ▸Established standardised audience measurement and reporting workflows
- ▸Enabled audience demographics and segmentation across measured locations
- ▸Trained sales and operations teams to use audience insights in proposals and campaign reviews
Why it worked: A unified measurement workflow made audience reporting faster, consistent and easier to use with advertisers.
▸ The Proof
24 Hours
Reporting turnaround time
35
Measured OOH sites
100%
Measured campaigns with audience-based post-campaign reviews
AlArabia OOH × Moving Walls · EgyptSource: campaign reporting · February 23, 2026 · movingwalls.com
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