Calvin Klein connected with 363K+ consumers through data-led DOOH across Vietnam's lifestyle hubs.
Vietnam · 27-day DOOH campaign · 230 screens
▸ The Challenge
Calvin Klein needed to build visibility among urban, aspirational audiences by reaching them in relevant lifestyle environments and during periods of high audience activity.
▸ What We Did
- ▸Deployed 230 screens across 39 lifestyle locations in Hanoi, Ho Chi Minh City and Khanh Hoa
- ▸Used Moving Audience to identify high-traffic fitness and lifestyle locations
- ▸Focused delivery around peak morning hours, particularly 6–8 AM
- ▸Optimised placements using audience and location performance data
Why it worked: Location intelligence and time-based optimisation helped Calvin Klein maximise exposure among active urban audiences.
▸ The Proof
1.56M+
Total Billable impressions
363K+
Unique individuals reached
4.4
Average frequency
Calvin Klein × Moving Walls · VietnamSource: campaign reporting · October 23, 2025 · movingwalls.com
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