Crypto Brand Reached 930K+ Malaysians Across 8 High-Traffic Urban Locations
Malaysia · 5-week programmatic DOOH campaign · 8 locations
▸ The Challenge
The crypto brand needed to reach beyond tech-savvy audiences and build familiarity and trust among everyday Malaysians in a regulated and cautious market.
▸ What We Did
- ▸Ran a 5-week programmatic DOOH campaign across 8 high-traffic urban sites
- ▸Used audience segmentation to reach mid-income earners, young families and food lovers
- ▸Adapted campaign messaging based on real-time location and time-of-day data.
- ▸Optimised placements and creative delivery based on audience response and location data
Why it worked: Audience data and real-time optimisation helped the campaign reach audiences with relevant messaging across everyday urban environments.
▸ The Proof
7.18M+
Total Impressions Delivered
930K+
Unique individuals reached
107,572
Billable ad plays
Moving Walls · MalaysiaSource: campaign reporting · October 22, 2025 · movingwalls.com
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