Fintech Brand Drove 3M+ Views Across 8 High-Traffic Locations in the Philippines
Philippines · 54-day DOOH campaign · Fintech
▸ The Challenge
The fintech brand needed to move beyond broad demographic targeting and reach consumers during everyday moments when payment decisions were more likely to happen.
▸ What We Did
- ▸Activated 8 digital screens across high-traffic urban locations
- ▸Used movement and visitation data to identify high-intent audience segments
- ▸Targeted food lovers, grocery shoppers, healthcare visitors and commuters
- ▸Optimised ad delivery around peak foot-traffic hours and high-intent locations
Why it worked: Audience and location data helped the brand reach consumers during relevant moments across their daily routines.
▸ The Proof
3.06M
Potential views over 54 days
239,650
Unique audiences reached
52,556
Of forecast ad plays delivered
Moving WallsSource: campaign reporting · January 13, 2026 · movingwalls.com
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