A leading pharma brand reached 92,000+ health-conscious consumers across 3 high-footfall sites
Philippines · Programmatic DOOH · Audience Targeting · Dynamic Optimization · with The Trade Desk
▸ The Challenge
The brand needed to raise awareness about the similar symptoms of the common cold and COVID-19 and reach health-conscious audiences with timely, relevant messaging.
▸ What We Did
- ▸Targeted health-conscious audiences using behavioral and demographic data
- ▸Selected high-footfall urban locations
- ▸Used programmatic buying for automated delivery
- ▸Optimized placements and creative in real time
Why it worked: Data-led targeting and strategic high-footfall placements helped the campaign reach health-conscious audiences when and where the message was most relevant.
▸ The Proof
92K+
Health-conscious individuals reached across 3 sites
1.13M
Impressions delivered across the campaign
20,570
Ad plays delivered over 62 days
Moving Walls · PhilippinesSource: campaign reporting · August 19, 2025 · movingwalls.com
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