Masterise Homes Reached 80K+ Urban Consumers Across 14 Premium Locations
Vietnam · 17-day DOOH campaign · Real Estate
▸ The Challenge
Masterise Homes needed to reach high-value urban audiences for its premium residential offering, with greater precision than broad traffic-based OOH could provide.
▸ What We Did
- ▸Deployed DOOH across 14 premium retail and lifestyle locations
- ▸Used movement and audience data to identify high-potential property audiences
- ▸Aligned ad delivery with peak audience activity, including key days and time windows
- ▸Prioritised high-performing premium locations based on audience and impression data
Why it worked: Audience data helped Masterise target high-value audiences in premium locations at the right times.
▸ The Proof
80K+
Unique individuals reached
427K+
Billable impressions
17 Days
Campaign Duration
Masterise × Moving WallsSource: campaign reporting · February 25, 2026 · movingwalls.com
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