Out-of-Phone Campaign Drove Measurable Brand Impact in Bangkok
Bangkok, Thailand · 15-day Out-of-Phone campaign · 4 premium digital screens
▸ The Challenge
A leading personal care brand wanted to extend its social media campaign to OOH, driving incremental impact while measuring its impact on brand perception and purchase consideration.
▸ What We Did
- ▸Extended the social media campaign to OOH screens
- ▸Activated 4 premium digital screens across Bangkok
- ▸Reached audiences across BTS Main, Landmark, Soi 7 LED and Central Park
- ▸Delivered 4.15M impressions across the campaign
Why it worked: The campaign extended social media creative into high-impact OOH placements, with Brand Lift measurement demonstrating incremental impact across key brand metrics.
▸ The Proof
+30 pts
Brand favorability uplift
+24 pts
Brand consideration uplift
82%
Correctly linked the ad to the brand
Moving Walls · BangkokSource: campaign reporting · September 25, 2026 · movingwalls.com
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