A pizza brand reached 142K+ consumers with data-driven DOOH in the Philippines
Philippines · Programmatic DOOH · Audience Targeting · Location Intelligence · Retail Proximity
▸ The Challenge
A popular Philippine pizza chain wanted to promote its mix-and-match menu, increase awareness and drive more online orders and in-store visits during the holiday period.
▸ What We Did
- ▸Identified locations with high concentrations of pizza lovers
- ▸Activated programmatic DOOH across 2 locations
- ▸Targeted audiences using mobility and location data
- ▸Placed media close to relevant brand touchpoints
Why it worked: Using audience and location data, the campaign focused on reaching pizza lovers at the right places and near relevant outlets, helping keep the brand top of mind when consumers were ready to purchase.
▸ The Proof
2.81M
Views delivered
142.9K
Unique reach
92 Days
Campaign duration
Moving Walls · PhilippinesSource: campaign reporting · May 13, 2024 · movingwalls.com
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