Maggi reached 750K consumers in 15 days by putting its message in the right place and time
Vietnam · Programmatic DOOH · Audience Targeting · Real-Time Optimization
▸ The Challenge
Maggi wanted to strengthen its connection with busy urban consumers in Vietnam, especially young women, by reaching them at the moments and places most relevant to their daily routines.
▸ What We Did
- ▸Used audience and footfall data to identify high-traffic commuter corridors, retail hubs and markets.
- ▸Activated 338 screens across major cities to build reach at scale.
- ▸Focused delivery around the morning rush with peak targeting between 7–9 AM.
- ▸Optimized placements in real time using impression, reach and view-rate data to shift delivery toward higher-performing screens and locations.
Why it worked: Instead of treating every screen and every hour equally, Maggi used audience, location and timing signals to concentrate delivery around the moments when its target consumers were most likely to be reached.
▸ The Proof
750K
Consumers reached
3.2M+
Impressions delivered
1.6M+
Morning impressions
Maggi × Moving Walls · VietnamSource: campaign reporting · September 19, 2025 · movingwalls.com
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