Empowering Media Owners With Straat Africa's In-Taxi Screen Network

▸ The Challenge

Straat Africa was scaling an in-taxi DOOH network, but managing hundreds of screens manually made campaign operations difficult and limited its ability to prove audience value to advertisers.

▸ What We Did

• ▸Centralized 100+ taxis with MW Solution for easier scheduling and content management.
• ▸Mapped taxi routes and audience patterns to identify high-traffic areas and peak commuting periods.
• ▸Enabled programmatic buying to give advertisers faster access to the network.
• ▸Introduced audience measurement and transparent reporting to demonstrate campaign performance.