Carbon Neutral, One Campaign at a Time: Why Southeast Asia Must Lead
In Kuala Lumpur, the skyline grows brighter with digital screens every year. In Jakarta, commuters inching through traffic are greeted...
India’s Billboards Are Ready for the Carbon Challenge
This summer, India once again felt the fury of climate extremes. Delhi endured scorching heatwaves that pushed daily life to...
The World is Heating Up. Can Advertising Cool It Down?
When I visited Tokyo in July, the city was trapped in an unforgiving heatwave. Just days later, Melbourne recorded its...
The Targeting Paradox: How to Optimize DOOH Without Killing Your Reach
By Srikanth Ramachandran, Founder & CEO of Moving Walls Group Why Targeting Matters in DOOH In marketing, precision has always...
Cannes by Foot, by Boat, and by the Glass
What the World's Biggest Festival of Creativity Taught Me About the Power of Presence By Srikanth Ramachandran, Founder & CEO...
Unlocking Talent Potential in the Age of AI
By Meenakshi Dabral, CHRO, Moving Walls Group Why Human-Centred Cultures Will Lead the AI-Powered Future Work today isn’t defined by...
Luxury OOH: From Glances to Lasting Impressions
By Mandy, Co-founder of Moving Walls In today’s landscape, luxury is no longer just about being noticed, it's about being...