Can campaigns be activated programmatically?

Programmatic activation can be supported depending on the inventory, partners and campaign requirements.

Do you work with agencies and advertisers?

Yes. Moving Walls supports agencies, brands and media buyers with planning, activation and measurement workflows.

What support is available for media owners?

Media owners can use Moving Walls capabilities for inventory management, campaign operations, screen management, programmatic connectivity and reporting.

Can we start with one product or one use case?

Yes. The scope can be discussed around your immediate requirements rather than assuming a full-platform rollout.

Can Moving Walls work with our existing setup?

The right approach depends on your current systems and workflow. The demo can focus on where Moving Walls may fit alongside your existing setup.

Plan, Activate and Measure DOOH in Germany

Germany’s OOH market generated approximately €3.56 billion in gross advertising revenue in 2025, while DOOH grew by around 26%, reaching approximately €1.7 billion. As outdoor advertising becomes increasingly digital, Moving Walls helps brands, agencies and media owners connect audience- and location-led planning, direct and programmatic activation, campaign management and measurement through one connected platform.

All Locations

83M+

Population

Key Markets

100K+

Screens Available

83M+

Population

Key Markets

100K+

Screens Available

How It Works

Simplify DOOH Planning and Operations Across Germany

Planning and operating OOH across Germany can involve multiple media owners, formats, locations, buying methods and reporting processes. Moving Walls brings these activities into a more connected workflow, helping teams plan campaigns, activate media, manage inventory and understand performance with greater visibility.

01

Plan with More Context

Use audience and location intelligence, performance estimates and campaign requirements to guide media planning.
02

Activate with Flexibility

Support direct and programmatic DOOH activation based on campaign requirements, budgets and available inventory.
03

Measure More Consistently

Bring campaign delivery and available performance signals into a clearer and more transparent reporting workflow.

What Are You Looking to Achieve?

Moving Walls supports both sides of the DOOH ecosystem in Germany — choose where you fit.

For Brands & Agencies

Plan and Activate DOOH Campaigns More Efficiently

Bring DOOH into your wider media strategy without managing every step through disconnected workflows.

Audience and location-led planning
Direct and programmatic activation
Multi-location campaign coordination
Measurement and reporting
Flexible campaign scope

Explore Campaign Solutions

For Media Owners & Screen Networks

Simplify Inventory, Screen Operations and Programmatic Connectivity

Manage media operations through a workflow designed around your inventory and business requirements.

Inventory and campaign management
Content and screen operations
Programmatic connectivity
Demand access
Reporting and operational visibility

Explore Media Owner Solutions

Programmatic DOOH

Bring More Flexibility to Programmatic DOOH

Programmatic DOOH can add flexibility to campaign activation, but planning, buying and reporting often sit across different systems. Moving Walls helps connect these workflows in a clearer way.

01

Plan

Identify relevant audiences, locations and media environments.
02

Activate

Support programmatic or direct activation based on the campaign.
03

Manage

Coordinate campaign activity across locations and partners.
04

Report

Bring campaign delivery into a more consistent reporting workflow.

See the Workflow

Make Your DOOH Activity Easier to Understand

Measurement should help teams understand more than whether a campaign was delivered.

Moving Walls supports planning, verification and measurement workflows that can help teams understand audience, location and campaign performance signals.

Before the Campaign

Use data to support location and audience planning.

During the Campaign

Monitor delivery and available campaign signals.

After the Campaign

Bring relevant reporting into one view to support evaluation and future planning.

Explore Measurement Capabilities

Choose the Capabilities That Fit Your Setup

Whether you are planning campaigns, activating media or managing screen networks, Moving Walls lets you focus on the capabilities relevant to your current workflow.

MW Planner

For audience and location-led planning

Plan DOOH campaigns using audience and location intelligence.

Best suited for: Brands, agencies and media planners.

Learn more MW Activate

For campaign activation

Execute and optimise DOOH campaigns based on campaign requirements.

Best suited for: Agencies, brands and campaign teams.

Learn more MW Measure

For measurement and attribution

Measure campaign performance using real-world attribution and available campaign signals.

Best suited for: Brands and agencies looking for clearer performance visibility.

Learn more MW Market

For accessing DOOH inventory

Access premium DOOH inventory across relevant markets and environments.

Best suited for: Agencies, advertisers and media buyers.

Learn more MW Studio

For creative and screen-network operations

Manage creative content and distribution across screen networks.

Best suited for: Media owners, operators and screen networks.

Learn more

Talk to Us About Your Setup

Ready to Explore DOOH in Germany?

Whether you are planning campaigns, managing inventory or looking for a more connected MediaTech workflow, we can focus the demo around your current priorities.

Request a Demo