Quanto costa la pubblicità esterna a Roma?

Give Moving Walls your preferred areas, campaign dates, budget range and any fixed destinations. We’ll ask the relevant media partners to confirm available formats, booking terms and costs for that brief.

What reporting can my agency offer its client?

Agree the reporting scope before booking. We can review delivery records supplied by participating partners. Where the data supports it, MW Science can help design a study around a separate question such as brand awareness or visits.

Reach Travellers with DOOH Advertising in Rome

A visitor arriving at Roma Termini may still be choosing how to spend the evening. For a museum with late opening hours, that’s a chance to advertise tonight’s exhibition. For a retailer, the better moment may come the next morning, as visitors leave their hotel to explore the historic centre. Share your destination, campaign dates and the action you want visitors to take. Moving Walls helps brands and agencies plan digital outdoor campaigns around those journeys and checks which placements are available for the brief.

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Reach Travellers with DOOH Advertising in Rome

Use Rome’s Overnight Stays to Plan Beyond the Arrival

Italy’s statistics office, Istat, recorded more than 42.7 million overnight stays in the municipality of Rome in 2024, equivalent to 9.2% of the national total. For a museum or evening attraction, plan two opportunities. Introduce the experience around an arrival journey, then test a later reminder near the hotel or on the way to the venue. Use opening hours and ticket availability to decide when the message should run.

Istat, tourism flows by municipality, 2024 ↗

Where to Reach Travellers During Their Stay in Rome

Rail Arrivals at Roma Termini and Tiburtina

For a ticketed event, use the arrival message to answer two questions a visitor can act on straight away. What’s on today, and where is it? Share the venue address and start time so we can check station and onward-route options with media partners.

Airport Transfers and Hotel Stays

A transfer is a chance to introduce an experience early in the trip. A message near a hotel can serve a different purpose, such as reminding guests about a museum’s evening opening. We check airport, transfer and hotel-area placements separately for your dates.

Shopping and Cultural Visits in the Historic Centre and Prati

For a boutique or gallery, start with the streets visitors could use to reach your door. A shop in Prati might feature its address and Saturday hours. If residents are also part of the brief, we can assess the local shopping catchment separately.

Business Travellers Attending Events in EUR

For a conference or exhibition, brief us on the venue, session times and where delegates are likely to stay. That gives us a route and a time window to check for suitable placements.

Request a Rome media plan

Activate Your Rome Campaign with a Buying Approach That Fits

Moving Walls supports direct and programmatic DOOH activation in Rome through relevant Italian media owners and technology partners.

Use direct activation where agreed locations, formats and schedules suit the brief. Consider programmatic activation where eligible digital inventory and the necessary integrations are available.

The final approach brings together your campaign dates, budget, creative requirements and available supply. Scheduling and dayparting options depend on the selected inventory and partner setup.

Connect Your Rome Campaign from Brief to Reporting

From the brief to the report, in one connected workflow.

Set the Audience Priorities

Identify the travellers most relevant to your offer, such as weekend visitors looking for things to do or delegates attending an event in EUR. Share the destination, visiting hours and languages your creative needs to support.

Assess Locations with MW Planner

Use available audience and location intelligence to identify areas and travel routes that fit the brief. Account for campaign timing and local context.

Confirm the Media Plan

Identify suitable opportunities through participating partners and confirm inventory, formats, dates, creative specifications and activation options.

Align Creative with the Journey

Give each message a job. An arrival ad might introduce an exhibition. A later ad near the venue might give the entrance address and last admission time. Confirm language versions, formats and scheduling options with the media partner.

Define Reporting and Measurement

Agree on available delivery reporting and relevant measurement options before launch. MW Science can support research and measurement design, with specific data sources, studies and signals confirmed against the brief.

Coordinate Across Markets

Connect Rome with Milan, other Italian markets or a broader European campaign when your objective requires consistent planning and campaign oversight.

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Where Do You Want Travellers to Go in Rome?

Send your venue or store address, opening hours, campaign dates and budget. We’ll check which placements fit the routes visitors are likely to take and confirm availability and reporting before you book.

Frequently Asked Questions

For a ticketed attraction, look at where visitors might decide to book, such as on arrival at Termini, near their hotel or on the way to the venue. For a local retail offer, start with the store’s catchment and opening hours. Send the destination and dates so we can check which placements are available for your audience.

Explore Other Cities in Italy

Plan your campaign across more cities in one buy

Milan

Reach luxury shoppers and design buyers across the Quadrilatero della Moda, Brera, Porta Nuova and Milano Centrale, around launches and Design Week.

Explore Milan

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