Plan, Activate and Measure DOOH Across Europe
Europe generated around $10.2 billion in OOH spend in 2025, with DOOH accounting for 41.3% of OOH revenues across the region. As the market becomes increasingly digital and programmatic, Moving Walls helps brands, agencies and media owners plan, activate and measure DOOH campaigns across European markets through one connected platform.
Simplify DOOH Across European Markets
Running OOH campaigns across Europe means working with different media owners, formats, buying methods and reporting processes. Moving Walls helps teams manage these activities through a single dashboard.
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01
Plan
Use audience and location intelligence to identify relevant media inventories.
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02
Activate
Run direct or programmatic DOOH campaigns based on your budgets.
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03
Measure
Track delivery and measure campaign performance through transparent reporting.
What Are You Looking to Achieve?
Moving Walls supports both sides of the DOOH ecosystem — choose where you fit.
Plan and Activate DOOH Campaigns More Efficiently
Use audience and location intelligence to plan campaigns, access relevant media and activate DOOH across markets.
- Audience and location-led planning
- Direct and programmatic activation
- Multi-market campaign management
- Measurement and reporting
Manage and Connect Your DOOH Inventory
Bring inventory, screen operations and programmatic connectivity into a more efficient workflow.
- Inventory management
- Content and screen operations
- Programmatic connectivity
- Demand access
- Campaign reporting
Programmatic DOOH Made Simpler
Moving Walls helps teams connect planning, media access, programmatic activation and reporting without managing each step separately.
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01
Plan with Data
Use audience and location intelligence to guide media selection.
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02
Activate Programmatically
Access and activate suitable DOOH inventory based on campaign requirements.
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03
Manage Across Markets
Coordinate campaigns across multiple locations and markets.
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04
Track Performance
Bring campaign delivery and reporting into a clearer view.
Make DOOH Easier to Measure
Understand more than whether your campaign was delivered.
Moving Walls helps connect audience, location and campaign data to provide a clearer view of DOOH performance.
Before the Campaign
Use audience and location insights to support planning.
During the Campaign
Monitor campaign delivery.
After the Campaign
Review available performance and attribution signals to support future planning.
Choose the Capabilities That Fit Your Needs
Moving Walls supports different parts of the DOOH journey — from planning and activation to measurement, inventory access and creative management.
Plan with audience and location intelligence
Identify relevant audiences, locations and media opportunities.
Learn more MW ActivateExecute and optimise campaigns
Activate and manage DOOH campaigns based on campaign requirements.
Learn more MW MeasureMeasure real-world campaign performance
Understand campaign performance using real-world attribution and available signals.
Learn more MW MarketAccess DOOH inventory
Discover and access premium DOOH inventory across markets.
Learn more MW StudioManage and distribute creative content
Manage creative content and distribution across screen networks.
Learn morePowered by Audience Intelligence — MW Science supports audience and mobility intelligence, while MW Influence enables audience-led targeting across screen networks.
Explore DOOH Across Europe
Plan and activate campaigns across Europe's leading OOH markets.
Germany
Plan, activate and measure DOOH campaigns across key German markets.
- Berlin
- Frankfurt
- Munich
- Hamburg
- Düsseldorf
France
Explore connected DOOH planning, activation and measurement across France.
- Paris
- Lyon
- Marseille
- Lille
United Kingdom
Plan and activate DOOH campaigns across major UK markets.
- London
- Manchester
- Birmingham
- Glasgow
Italy
Explore DOOH opportunities across key Italian markets.
- Milan
- Rome
- Turin
- Bologna
Trusted Globally by Marketers
Frequently Asked Questions
Yes. Moving Walls supports planning, activation and measurement workflows across different markets.