Addig built the foundation for a programmatic-ready OOH network
Hungary · Platform deployment & infrastructure readiness
▸ The Challenge
Addig wanted to build a scalable programmatic ecosystem, but partner networks operated across different hardware and CMS environments, creating compatibility and deployment challenges that could slow inventory onboarding.
▸ What We Did
- ▸Deployed a white-labelled Moving Walls platform with SSP and DSP capabilities under Addig's own brand
- ▸Tested partner network hardware and developed a new software build for Raspberry Pi-based environments
- ▸Prepared CMS integration and device onboarding workflows across partner networks
- ▸Worked with technical, product and customer success teams to resolve compatibility issues and prepare devices for deployment
Why it worked: By addressing platform, hardware and CMS requirements together, Addig could build its programmatic infrastructure while reducing technical barriers to future inventory onboarding.
Addig × Moving WallsSource: campaign reporting · June 24, 2026 · movingwalls.com
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