Mau Media Turned OOH Visibility Into Measurable Audience Delivery

▸ The Challenge

Mau Media relied on estimated visibility to evaluate its OOH inventory, making it difficult to quantify audience delivery, compare sites, and support data-backed pricing.

▸ What We Did

• ▸Mapped and digitized Mau Media's OOH inventory across Mauritius
• ▸Used MW Measure to analyze audience movement and calculate site-level reach and impressions
• ▸Identified high-performing locations and non-peak audience patterns
• ▸Standardized audience reporting to support inventory packaging and planning