Chinese New Year Scaled Across Africa With 567 Digital Screens
Africa · 10 markets · 567 digital screens · 24-hour campaign
▸ The Challenge
The campaign needed to overcome fragmented media networks and different execution timelines across 10 African markets, while ensuring the Chinese New Year creative went live simultaneously and consistently across all locations.
▸ What We Did
- ▸Used Moving Walls Planner to select DOOH sites across 10 African markets
- ▸Activated 567 digital screens through Moving Walls Activate
- ▸Deployed one unified CCTV Spring Festival Gala creative across all markets
- ▸Launched the campaign simultaneously across all 10 markets in a single day
Why it worked: Multiple media owner networks were connected through one platform, enabling the Chinese New Year creative to run simultaneously across 10 markets.
▸ The Proof
37.8M
Estimated impressions
567
Digital screens activated
24 Hours
Single-day campaign rollout
Moving Walls · AfricaSource: campaign reporting · March 31, 2026 · movingwalls.com
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