What are the key cities for OOH advertising in Jordan?

Amman is the largest urban advertising market. Zarqa and Irbid add scale across central and northern Jordan, Aqaba offers a Red Sea tourism and leisure audience, and Madaba reaches heritage visitors and local communities.

What DOOH formats are available in Jordan?

Digital billboards, airport advertising, mall advertising, transit advertising, roadside advertising and place-based media in retail, hospitality and entertainment destinations.

Are there regulations for outdoor advertising in Jordan?

Yes. Outdoor advertising is subject to local authority and municipal requirements covering approvals, the size and structure of displays, road and public safety, and the impact on the urban environment. Amman and other municipalities may have their own procedures.

Can I advertise in tourism and heritage locations in Jordan?

Additional permissions may apply to particular public, commercial, heritage or tourism locations, so approvals should be confirmed for the specific location and format before activation.

How does Moving Walls help with OOH in Jordan?

Moving Walls helps brands identify the right locations, plan with audience and movement insights, activate across digital and traditional OOH, optimise delivery and measure outcomes through Moving Walls' measurement capabilities.

DOOH Advertising in Jordan

Jordan offers a highly urbanised advertising environment where audiences move between business districts, residential communities, retail destinations, transport corridors and major tourism locations. With an estimated 11.9 million people at the end of 2025, Jordan has significant audience concentrations across Amman, Zarqa, Irbid and other major urban centres. Amman alone accounted for approximately 5 million residents, while Irbid had more than 2.2 million. Moving Walls enables advertisers to plan, activate and measure connected OOH using audience and location intelligence.

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Explore Digital OOH Advertising Across Jordan

From the business and retail districts of Amman to the commercial activity of Zarqa, the university and residential audiences of Irbid and the tourism environment of Aqaba, Digital Out-of-Home advertising gives brands opportunities to connect with audiences throughout their daily journeys.

Amman

Jordan's capital and largest population centre, Amman combines business districts, retail destinations, residential communities, hospitality and entertainment. Digital OOH can reach professionals, residents, shoppers and visitors across key commercial and commuter corridors.

Zarqa

A major urban and industrial centre northeast of Amman, Zarqa provides access to large residential, workforce and commuter audiences.

Irbid

One of Jordan's largest population centres, Irbid combines residential communities, universities, retail and commercial activity, creating opportunities to reach students, families, professionals and consumers.

Aqaba

Jordan's Red Sea destination offers a distinct tourism and leisure environment, with audiences including residents, domestic travellers and international visitors.

Madaba

Known for its tourism and heritage environment, Madaba provides opportunities for brands targeting local communities as well as visitors travelling through the region.

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DOOH Media Formats in Jordan

Digital Billboards

High-impact digital formats positioned along major roads, commercial districts and high-traffic locations.

Airport Advertising

Reach arriving and departing travellers in a high-attention environment.

Mall Advertising

Connect with shoppers and consumers close to the point of purchase.

Transit Advertising

Reach commuters and passengers as they move through urban transport environments.

Roadside Advertising

Build broad awareness along major roads and commuter routes.

Place-Based Media

Reach audiences in relevant environments such as retail, hospitality, entertainment and other consumer destinations.

Outdoor Advertising in Jordan

Jordan's OOH environment is shaped by its concentrated urban population, growing digital advertising adoption and strong movement between major cities and commercial centres.

Amman is the country's largest urban advertising market, while Zarqa and Irbid provide additional scale across central and northern Jordan. Aqaba adds an important tourism and leisure dimension.

The country's DOOH market is developing across digital billboards, digital screens, digital signage, transit, public-location media and street furniture. Market research also identifies retail, automotive, financial services, food and beverage, healthcare, education and public-sector advertising among relevant DOOH applications.

Jordan's tourism sector provides another important audience opportunity. The Ministry of Tourism reported 3.29 million international visitors during the first half of 2025, up 18% from the same period in 2024.

For advertisers, this creates opportunities to combine everyday urban reach with campaigns designed around travel, tourism, retail and major destinations.

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Jordan at a glance

11.9MPopulation at the end of 2025

~5MResidents in Amman

2.2M+Residents in Irbid

3.29MInternational visitors in H1 2025, up 18%

DOOH Advertising Regulations in Jordan

Outdoor advertising in Jordan is subject to local authority and municipal requirements, with regulations varying according to location, advertising format and placement. When planning an OOH or DOOH campaign, advertisers and media owners should consider:

Local approvals

Required municipal or local advertising approvals for the relevant location.

Size and structure

Requirements governing the size, placement and physical structure of advertising displays.

Roads and public safety

Restrictions relating to roads, traffic visibility, pedestrian movement and public safety.

Urban appearance

Requirements concerning the appearance of advertising structures and their impact on the surrounding urban environment.

Special locations

Additional permissions that may apply to particular public, commercial, heritage or tourism locations.

Site requirements

Site-specific requirements imposed by property owners or media operators.

Confirm approvals by location

Amman and other municipalities may have their own procedures and requirements, so campaign approvals should be confirmed for the specific location and format before activation.

Explore DOOH Inventory

Reach Audiences Across Jordan with Connected DOOH

Moving Walls helps brands move beyond buying individual screens by connecting audience intelligence, location planning, activation and measurement.

Identify

Discover locations and environments aligned with your target audiences.

Plan

Build OOH campaigns using audience, location and movement insights.

Activate

Launch campaigns across available digital and traditional OOH environments.

Optimise

Use campaign data to understand delivery and improve future planning.

Measure

Connect media exposure with measurable campaign outcomes through Moving Walls' measurement capabilities.

Extend

Combine OOH with broader omnichannel strategies where relevant.

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Boost Your Visibility in Jordan with Outdoor Advertising

Whether you're looking to build nationwide awareness, reach audiences in Amman, target specific urban communities or connect with visitors in tourism destinations such as Aqaba, Moving Walls can help you plan and activate OOH around the audiences and locations that matter to your campaign.

FAQs on DOOH Advertising in Jordan

Jordan had an estimated 11.9 million people at the end of 2025, with large audience concentrations in Amman (about 5 million) and Irbid (more than 2.2 million). Tourism adds another audience, with 3.29 million international visitors in the first half of 2025.