Moving Walls partners with Mau Media to expand OOH media measurement in Mauritius

Moving Walls, the world’s leading connected media platform, powering over a million screens worldwide, has announced a partnership with Mau Media, a leading Out-of-Home (OOH) media owner in Mauritius, to implement audience measurement across the national network of screens and billboards.

This collaboration marks a significant step toward building a data-driven framework for valuing OOH inventory in Mauritius. By introducing standardised audience measurement and transparent reporting, Mau Media will be able to price its assets using verified audience reach, impressions, and exposure metrics, bringing greater accountability and confidence to OOH investments for agencies and brands.

The partnership also supports the development of a trusted data currency for OOH advertising in Mauritius, aligning the market more closely with global best practices in media measurement, transparency, and performance-based decision-making.

Through independent measurement and post-campaign analytics powered by Moving Walls’ technology, Mau Media is strengthening the value of its inventory while contributing to a more mature, measurable, and accountable OOH ecosystem in the country.

The collaboration is centred on establishing a standardised data currency for Out-of-Home advertising in Mauritius, laying the foundation for more consistent, trusted OOH planning and evaluation. Through verified audience measurement, Mau Media will be able to demonstrate the true value of its screens and billboards using robust reach, impressions, and exposure metrics, bringing greater clarity and credibility to how OOH inventory is assessed and valued.

By combining audience and location intelligence with transparent, post-campaign performance reporting, the partnership enables smarter, more competitive pricing decisions while building stronger confidence among agencies and brands. 

Commenting on the partnership, Mehul Mandalia, co-founder of Moving Walls, said, “OOH reaches mass audiences, but its full value is only unlocked when that reach can be measured, verified, and trusted. Our partnership with Mau Media is about building a robust data foundation for OOH in Mauritius, one that gives media owners the tools to price inventory fairly and gives brands the confidence to invest with clarity. This is how markets mature, and we’re proud to support that journey.”

Meanwhile, Vinesh Eranah, Director from Mau Media, said, “This partnership represents a major step forward for OOH in Mauritius. By adopting standardised audience measurement and transparent reporting, we are reinforcing the value of our inventory while providing advertisers with clearer insights into campaign performance. It’s an important move toward a more accountable and data-driven OOH market.”