The Outernet refers to the physical world that “Moving Audiences” interact with when they are not on The Internet.

People spend almost 3.7 hrs a day looking down at their phones. Smartphone penetration continues to grow as does consumer mobility. When they are not looking down, “Moving Audiences” - who spend an average of 3.1 hours outdoors daily (Outsmart) - interact with more and more non-traditional place-based media assets in the physical world - elevators, rideshare vehicles, transit hubs, shopping malls, and other venues.

THERE'S PROOF THAT OOH MEDIA PRIMES AND MOBILE ADVERTISING ACTIVATES

Nielsen report found OOH prompted more online activations than radio and print.
After seeing an OOH advertisement:

46% used a search engine to look up more information

38% visited or posted on a Facebook page

23% posted a Twitter message

25% posted something on Instagram

WE INVITED MARKETING LEADERS TO CHART THE FUTURE OF THE OUTERNET IN ASIA - THE LARGEST AND FASTEST-GROWING MARKET

BRIDGED KNOWLEDGE GAP

The intersection of Internet and “Outernet” advertising is an emerging field, which has not been the focus of existing industry groups or associations


EXECUTED LOCAL CAMPAIGNS

We built case studies across several markets using online-offline marketing expertise and access to location media planning technologies


SHOWCASED LEARNINGS

We established a leadership position in the growing location media space by amplifying results, learnings, and guidelines to the wider marketing community

The first Outernet Marketing Innovation Group brought together multiple industry leaders where their knowledge was used to put out best practices and guidelines.

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Industry Leader per Market

Members have been selected from a variety of industry verticals to ensure a breadth of marketing objectives are covered

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Asian Markets

The industry group was set in Singapore, Malaysia, Philippines , Indonesia and India - some of the Asia's largest OOH and Mobile advertising markets

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Months of Outernet Tech

Outernet MIG members was given complimentary access to cutting edge location media technology to execute campaigns and build best practices

GROUP MEMBERS EXECUTED UP TO TWO BRIEFS

INCREMENTAL REACH-BASED SELECTIONS

RETARGETING BILLBOARD EXPOSED AUDIENCES

HYPERLOCAL CONTENT EXECUTION

OWNED MEDIA FOR PLANNING


TRIGGER-BASED CONTENT EXECUTIONS


ENGAGE DIGITAL SEGMENTS IN THE PHYSICAL WORLD


INTERNET-OUTERNET BRIDGE: 1ST PARTY DATA DRIVES PLANNING AND SEQUENCING



ANY OTHER OUTERNET MARKETING PROBLEM STATEMENT


WE HAD MARKETING LEADERS FROM GLOBAL BRANDS

THE OUTERNET PLAYBOOK

NAVIGATING OUTSIDE-THE-HOME MEDIA USING DATA AND EMERGING TECHNOLOGY 

A playbook that showcases some of the innovative Outernet campaign executions done by Outernet Marketing Innovation Group members. These covers different aspects of the campaign journey including

Planning, Delivery, Measurement, and Verification