The Outernet refers to the physical world that “Moving Audiences” interact with when they are not on The Internet.
The Outernet refers to the physical world that “Moving Audiences” interact with when they are not on The Internet.
People spend almost 3.7 hrs a day looking down at their phones. Smartphone penetration continues to grow as does consumer mobility. When they are not looking down, “Moving Audiences” - who spend an average of 3.1 hours outdoors daily (Outsmart) - interact with more and more non-traditional place-based media assets in the physical world - elevators, rideshare vehicles, transit hubs, shopping malls, and other venues.