Moving Walls recently clinched the Silver Award for "Best Programmatic DOOH Audience Measurement Tool" at the Programmatic Asia Awards 2026 organized by Agency Reporter. This recognition highlights our commitment to driving transparency, accuracy, and data-driven innovation across the digital out-of-home (DOOH) advertising industry.
Setting the Gold Standard in DOOH Measurement
The Programmatic Asia Awards celebrate excellence in programmatic advertising across the APAC region. Winning the Silver award in this highly competitive category underscores the industry's trust in our measurement capabilities. It validates our ongoing mission to bridge the gap between traditional outdoor advertising and digital agility.
Outdoor media has historically lacked real-time, granular audience data. This gap made it difficult for brands to measure ROI accurately. Moving Walls Measure directly addresses this challenge. It gives advertisers the clarity they need to deploy campaigns with confidence. By introducing accountability to the medium, we help brands treat DOOH as a core pillar of their omnichannel mix rather than an experimental add-on.
What is Moving Walls Measure?
Moving Walls Measure is our flagship audience measurement solution. It transforms how brands, agencies, and media owners plan, optimize, and evaluate their DOOH investments.
Moving Walls Measure was built to dismantle the traditional "Black Box". Rather than forcing publishers and buyers into a single proprietary data stream, our Agnostic OS ingests multi-source inputs SDK location signals, telco movement patterns, IoT sensors, and local market currencies.
We adapt to the language of the land. The result is a transparent, four-layer measurement framework:
1. Real-Time Impressions: Replacing static monthly averages with hourly audience density updates.
2. De-duplication (Reach & Frequency): Calculating unique exposure across screen networks and physical routes.
3. Physical Engagement: Capturing dwell times and venue-specific audience interactions.
4. Downstream Outcomes: Linking billboard exposures directly to store visitation and sales lift.
Empowering the Modern Advertiser
In today’s fragmented media landscape, data silos are a massive obstacle. Advertisers require uniform measurement across all screens. Moving Walls Measure delivers exactly that by standardising digital billboards into measurable, addressable assets.
With our tool, media buyers no longer guess who saw their ad. They can actively analyze reach, frequency, and demographic distributions. This level of granularity ensures that marketing budgets are spent efficiently, maximising overall campaign impact.
The Future of Programmatic DOOH
As programmatic DOOH continues its rapid expansion across Asia and beyond, Moving Walls will remain at the forefront. We are continuously updating our algorithms and expanding our data partnerships to ensure our clients always have access to the most precise measurement tools available.
