Moving Walls, a leading provider of solutions for connected media and retail technology, showcased its latest retail media innovation at the NRF APAC Innovators Showcase 2026, joining a select group of companies recognized for redefining the future of retail across Asia Pacific.
Curated by the NRF Innovation Advisory Committee, with research support from Forrester, the NRF APAC Innovators Showcase brings together an invitation-only cohort of technology companies addressing some of retail's most pressing challenges through innovation, automation, and artificial intelligence. The showcase highlights companies that are helping retailers improve operational efficiency, strengthen customer engagement, and unlock new revenue opportunities.
As part of the showcase, Moving Walls demonstrated a live retail media prototype powered by real transaction data from supermarket chains across multiple markets. The solution enables retailers and brands to move from campaign creation to media planning and attribution within a single workflow, creating a measurable and accountable approach to retail media execution.
The prototype features end-to-end campaign automation, intelligent media planning, and store-level attribution measurement. By comparing sales performance during campaign periods against pre-campaign baselines at the same store locations, retailers and advertisers gain a clear and defensible view of campaign effectiveness.
"Retail media continues to be one of the fastest-growing opportunities in commerce, but measurement and operational complexity remain significant barriers to scale," said Navonil Roy, Head of innovation at Moving Walls. "Being selected for the NRF APAC Innovators Showcase validates our commitment to building practical solutions that help retailers unlock the value of their transaction data while providing advertisers with measurable business outcomes."
To bring the retail media experience to life, Moving Walls collaborated with AI digital human specialist Byond Asia and global retail technology provider Solum.
Byond Asia showcased its HoloMe platform, a hyper-realistic conversational digital human solution that enables retailers to create intelligent, interactive customer experiences. Powered by advanced AI and real-time conversational capabilities, HoloMe demonstrates how digital avatars can support customer engagement, product discovery, and personalized commerce experiences at scale.
The collaboration highlights how AI-powered digital humans can become a natural interface for retail media, helping consumers discover products, access promotions, and engage with brands through more intuitive and personalized interactions.
Complementing the experience, Solum demonstrated its intelligent retail display and digital signage solutions designed to enhance in-store engagement and operational efficiency. With deep expertise in electronic shelf labels, digital signage, and connected retail infrastructure, Solum's platform provides retailers with the physical layer needed to deliver dynamic, data-driven shopper experiences across stores.
Together, the three companies presented a vision for the next generation of retail commerce where transaction intelligence, AI-powered customer engagement, and intelligent retail infrastructure work seamlessly to connect media investments with measurable business outcomes.
The NRF APAC Innovators Showcase forms part of NRF 2026: Retail's Big Show Asia Pacific, the region's premier retail event bringing together industry leaders, technology innovators, and retailers from across Asia Pacific.
For Moving Walls, participation in the Innovators Showcase represents recognition of the company's continued focus on helping retailers and brands transform data into actionable intelligence, while positioning itself among the region's most innovative technology companies shaping the future of commerce.
About Moving Walls
Moving Walls is the world’s leading connected media platform, powering over a million screens worldwide from the streets of New York to the skylines of Tokyo, enabling brands to engage audiences with precision across the physical world.
https://www.linkedin.com/company/moving-walls/
About Byond Asia
Byond Asia is a pioneering AI company specializing in hyper-realistic, real-time conversational digital humans. Through its flagship HoloMe platform, the company enables organizations across retail, healthcare, education, transportation, and government sectors to deliver intelligent and engaging customer interactions through lifelike AI avatars.
About Solum
Solum is a global technology company delivering intelligent retail solutions including electronic shelf labels, digital signage, power solutions, and connected retail infrastructure. Building on decades of innovation, Solum helps retailers improve operational efficiency, customer engagement, and sustainability through integrated technology platforms.
