Plan for Audiences, Not Just Locations
OOH targeting has come a long way as location signals can now be mapped back to billboard locations. However, no one source is able to measure audiences across all types of venues.
This is where our multi-sensor solution provides the scale of targeting data across different OOH venues.
People movement is becoming more dynamic as trends such as lockdown measures, work-from-home set-ups, and others are on the rise.
OOH targeting data that is monthly or quarterly refreshed cannot account for such trends.
While the targeting data powers our proprietary Moving Audiences Platform, it is industry-endorsed and available via API-access for any third-party planner, DSP, or OOH supply management platform.
This type of access is affordable as it reduces your own data purchasing, processing, and audience creation costs.