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Our team recently had the exciting opportunity to participate in the DDX workshop, a key event focusing on digital outdoor advertising. Our CEO Mr. Srikhanth Ramachandran, led a two-day workshop, sharing expertise on buying practices and how to effectively monetize DOOH Media.
Day 1: Understanding the Basics and Maximizing ROI
The first day was an eye-opener, starting with an ‘Introduction to the Reality of Omnichannel Media.’ This session highlighted how various media channels work together, creating a unified customer experience. We explored the importance of location and audience, understanding where and to whom our ads are displayed.
A big topic on the first day was our effort to create clear standards for measuring the cost-effectiveness of digital outdoor ads. We also introduced our ‘OOH Audience Measurement eBook,’ a guide we made with AAMS to help understand how people engage with these ads.
We wrapped up the day by talking about how to get people interested in ads and measure our campaigns’ success.
Day 2: Advancing Strategies and Sales Techniques
On the second day, we delved into ‘The Power of DOOH.’ This session was about harnessing the unique capabilities of DOOH advertising to create compelling and engaging campaigns.
We then moved on to ‘Buyer Personas and Engagement Models.’ Understanding our audience is key, and this session helped us define various buyer personas and how to tailor our content to engage them effectively.
Finally, ‘Selling DOOH (Sales and Marketing)’ was an interactive session focusing on the strategies and skills needed to market and sell DOOH media successfully. We discussed the best practices in sales and marketing, which are essential for anyone looking to excel in the DOOH space.
Moving Ahead with New Ideas
Over these two days, we not only shared knowledge but also highlighted Moving Walls’ role in leading and innovating in digital outdoor advertising. We’re excited to bring these new ideas into our work and continue to be a leader in this field.
Stay tuned for more from us as we continue to explore and shape the future of digital OOH advertising!
If you would like to learn more about DOOH or explore its opportunities, please reach out to us by clicking the button below.