Moving Wall’s Journey at the 45th IAA World Congress

The 45th IAA World Congress, held from March 6-8, 2024, in Penang, Malaysia, was a significant event that brought together industry leaders and professionals worldwide. This groundbreaking congress, co-hosted by IAA Malaysia, PETACE, and PCEB, marked a historic milestone as the first time the event took place in Southeast Asia.

Our Group CEO Mr, Srikanth Ramachandran’s captivating talk, ‘Moving Hearts – Media for a Better World,’ ignited sparks of inspiration in Ballroom 3 & 4, igniting lively discussions on the transformative power of media for good. Throughout the congress, we were thrilled to connect with professionals from various industries, fostering collaboration and gaining valuable insights into the latest trends and strategies.

The theme of the congress, “Brand: RE-CODE, for a Better World, Better Life,” highlighted the role of Artificial Intelligence (AI) in the industry and the importance of sustainability, diversity, equity, inclusion, and ESG principles in shaping the future of branding and marketing. The event featured over 30 C-suite speakers, and as passionate advocates for positive impact through media, we actively contributed to discussions on creating a better world together. The congress served as a powerful reaffirmation of our commitment to driving change through media, inspiring us to anticipate future collaborations and opportunities eagerly.

Let’s continue to inspire, innovate, and transform the world through the power of media together!