Reflecting on the success of Knight Frank Singapore’s Workshop

Our esteemed Group CEO, Mr Srikanth Ramachandran, was honoured with an invitation to address a distinguished forum hosted by Knight Frank in Singapore. The event, aptly titled “Retail Market Updates and Strategic Perspectives,” gathered Knight Frank’s esteemed clients who own and manage retail properties across Singapore.

During his address, Mr Srikanth highlighted the pivotal role of digital technology in bridging the gap between the virtual and physical realms. He underscored the significance of cultivating “Owned Media” within real estate properties, accentuating the manifold benefits of leveraging the Out-of-Home (OOH) inventory.

Mr. Srikanth’s discourse extended to the strategic utilisation of hyperlocal advertising and first-party data, elucidating how these tools can be harnessed to craft impactful campaigns tailored to the nuanced preferences of brands and advertisers.

OOH Advertising Has Become Easier to Execute and Measure

With our advanced technology and data-driven approach, OOH advertising has been streamlined, making it easier than ever to execute impactful campaigns and measure their effectiveness.