Unleashing the Magic of OOH Advertising: A Data-Driven Journey
Picture this – a stunning billboard towering over a busy street, captivating commuters’ attention, creating a buzz about your brand. You’ve invested in an OOH campaign, but how do you ensure it’s worth it? That’s where data-driven OOH advertising measurement comes in, using advanced technology and innovative solutions to track your campaign’s performance. In this blog post, we’ll make a journey together, exploring the magic of OOH advertising measurement through Moving Walls’ eyes and finding new and exciting ways to unleash the full potential of your campaigns.
Leave Historical Measurements Behind
You probably know that OOH advertising’s success can’t be solely based on historical trends. And you’re right. That’s why Moving Walls offers real-time data that allows you to understand the impact of your campaigns and make insightful decisions for future endeavours. Tracking your campaign’s performance throughout its lifespan gives you a better understanding of your audience and helps you optimize your advertising game plan for the future.
Our real-time campaign analytics provide advertisers with enhanced insights into their OOH campaigns. We understand that relying solely on past performance may not be sufficient in today’s fast-paced world. That’s why our technology looks at predicted campaign performance and compares it to what actually happens when the campaign is live. This approach ensures that advertisers have a comprehensive understanding of how their campaigns are performing in real time, enabling them to optimize their strategies on the go
How do you measure your OOH Campaign performance?
Traditionally, impressions were calculated using travel and census data, relying on estimations. However, the landscape has evolved significantly, with the integration and processing of data from various sources including mobile and location-based data. Leading the way is the cutting-edge Moving Audiences platform by Moving Walls, which not only refines these measurements but also incorporates audience-centric insights alongside campaign performance data.
The Moving Audiences platform leverages location intelligence to glean valuable audience insights, making it an invaluable tool for campaign planning. Advertisers can now access estimates of campaign performance, allowing for a precise comparison with post-campaign results. This dynamic approach revolutionizes the way we measure the impact of OOH campaigns.
The Moving Audiences platform provides Location Intelligence to Measure the effectiveness of OOH campaigns, The platform provides the following details –
Demographics
Obtain the profiles of audiences found at your locations. I.e.: age, gender, segments etc
Behaviour
Track audience movement patterns including how long audiences spend at the location
Technographics
Understand the types of devices found at your locations and usage patterns.
Performance
Measure your campaign performances by analyzing multiple locations all in one platform
The Power of Incremental Reach
Nothing beats eyes on your ads. However, instead of looking solely at impressions and exposure, Moving Walls puts a focus on the data driven OOH incremental reach analysis of each billboard in your campaign. This analysis digs deeper and tracks the additional reach each billboard offers, allowing you to see where you can allocate resources more effectively and get a better idea of the true impact on your audience.
Craft a Winning Advertising Strategy
Knowledge is power, and the Moving Wall’s resources is the ultimate guide for creating impactful DOOH campaigns. Moving Walls’ comprehensive resource is packed with insights on engaging target audiences, optimizing marketing budgets, and leveraging real-world data to drive results. With these e-books within arm’s reach, advertising success is just a few pages away.
Take action today!
The world of OOH advertising is constantly evolving, and it’s crucial to stay ahead of the curve. Visit Moving Walls’ website to discover their innovative solutions and start harnessing the magic of data driven OOH advertising measurement. Your next successful advertising campaign awaits; are you ready to unleash its full potential?