Built for DOOH: An Overview of the Moving Audiences Platform
In today’s ever-evolving advertising landscape, reaching and influencing your target audience is essential for a successful campaign. While traditional advertising methods have their merits, the game-changing power of Digital Out-Of-Home (DOOH) advertising cannot be ignored.
That’s where the Moving Audiences platform comes into play. In this blog post, we will explore how the tool enables inventory discovery, connects to real time availability, and provides real-world targeting options to build more effective outdoor advertising campaigns.
Moving Audiences is a single interface allowing advertisers and media buying agencies to search, buy, and bid automatically on all DOOH formats across multiple venue types.
Audience Data Solution Included
The Moving Audiences platform comes integrated with a dynamic DOOH data solution that provides impression and reach forecasts for all your plans. Agencies and advertisers may also choose to connect to market DOOH currencies. However, a majority of emerging markets don’t have standard measurement metrics for outdoor advertising.
This data covers various demographics, locations, and behaviors, allowing you to refine your targeting strategies and deliver advertisements to the right people at the right time. By harnessing these insights, you can maximize the effectiveness of your campaigns, driving higher engagement and conversion rates.
Inventory of Media Assets and Supplier Conditions
Moving Audiences offers access to an extensive inventory of media assets, enabling you to select the perfect advertising spots to captivate your target audience. Whether it’s prime locations in bustling urban areas, high-traffic transit networks, or iconic landmarks, our platform ensures that you have the widest range of options to choose from. With unparalleled reach and visibility, your message will be seen by the right people, leaving a lasting impression that helps drive brand awareness and recognition.
The platform also switches seamlessly between programmatic and traditional direct bookings. It offers all the optimisation features that a Demand Side Platform (DSP) would but also provides an understanding of supplier conditions for day-parting and custom scheduling.
Proof of Delivery Direct from Media Owners
Once your campaigns are live, you can access Proof of Delivery images or videos submitted by media owners or your agency. At the same time, you can track the number of adplays being delivered on your selected sites for both traditional and programmatic DOOH campaigns.
Ready to transform your DOOH campaigns? Partner with Moving Walls today and unlock the full potential of DOOH advertising. Contact us now to experience the game-changing impact of Moving Audiences and take your advertising to new heights.