Adidas reached 109K+ people and 1.1M+ potential views across 3 high-traffic locations
Philippines · Programmatic DOOH · Audience Targeting · Data-Led Optimization · with The Trade Desk
▸ The Challenge
Adidas wanted to build visibility for its new performance footwear line and reach active, urban audiences across high-footfall locations in the Philippines.
▸ What We Did
- ▸Activated programmatic DOOH across 3 urban locations
- ▸Used audience data to target relevant demographics
- ▸Optimized sites using screen-level performance data
- ▸Focused on active lifestyle audiences
Why it worked: Data-led site selection and audience targeting helped Adidas focus its campaign on high-performing locations and audiences aligned with its performance footwear launch
▸ The Proof
1.15M
Potential views
109K+
Unique reach
54.97%
Impressions from top site
Adidas × Moving Walls · PhilippinesSource: campaign reporting · June 19, 2025 · movingwalls.com
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